DraftKings partners with sports bar chain
The companies will offer an exclusive fantasy football game only inside the restaurants on Sundays.
US.- DraftKings and Buffalo Wild Wings have announced that they’ve reached a partnership to produce an exclusive fantasy football game for this NFL season. The game is set to be available to fans inside the sports bar chain this fall.
The game called “Blazin’ Fantasy Football” will be available on mobile with the Blazin’ Rewards app starting September 9th. The companies said that the contest is free for fans to enter each week and offers multiple chances to win prizes, as well as promos for the sports bar chain.
Luke DeRouen, Vice President of Brand Experience & Activation for Buffalo Wild Wings, said: “For football fans, game day has evolved to be so much more than just watching your hometown team win or lose. It’s all about the experience, where everything has to be right from the atmosphere, to what you’re eating and drinking, to who you’re watching with. And when it’s done right, a ritual is born. Buffalo Wild Wings celebrates this fandom and delivers the ultimate venue for all things football,”
Buffalo Wild Wings is also set to unveil a new creative campaign for the game, as a result of the partnership. Ezra Kucharz, Chief Business Officer at DraftKings, said that a campaign purely focused on fantasy sports is a great way to engage with fans. “Fantasy players crave that lean in experience and participate by playing – they don’t just want to watch the games they love – they want to play. Fantasy sports offers fans the ability to participate in something they already love and are passionate about. Additionally, fantasy sports players engage with more content than non-players.”
