DraftKings sets its sights on advertising

The DFS and sportsbook operator DraftKings has selected NMPi by Incubeta to lead its advertising strategy in Google.

US.- The online gambling and sports betting industries in the US have forced operators to improve and boost their operations. That is why DraftKings is now focused on its new Google advertising strategy. The company has selected the digital marketing agency NMPi by Incubeta to lead its strategy.

NMPi will be in charge of global campaigns with paid search, display, Universal App Campaigns (UAC) and YouTube. It will focus on advertising the brand’s DFS and sportsbooks offering. NMPi will also highlight DraftKings’ experience in building, managing and executing sports brants and online gaming operators in Europe.

Stephanie Sherman, Vice President of Marketing, DraftKings commented on the new partnership: “We are excited to be working with NMPi as we expand our offering across the US and beyond. NMPi has a deep understanding of Google’s advertising technology as well as a wealth of expertise in the sports betting arena so it felt like a natural choice for us and we look forward to getting started.”

Charlie Rowe, Head of Industry – iGaming at NMPi, explained that DraftKings is a forward-thinking, ambitious company operating in a space where they’ve had success in across the EMEA market. “We are delighted that we will be able to bring this experience together with our cutting edge digital capabilities to drive performance and help DraftKings achieve market dominance.”

Kambi signs contract extension with DraftKings

Kambi, a leading global sports betting provider, and DraftKings Inc., the sports-tech and media entertainment company, have signed a multi-state contract extension.

The expansion agreement includes terms for the Kambi-DraftKings partnership to be extended into eight additional states; Colorado, Indiana, Iowa, Maine, New York, Pennsylvania, Tennessee and West Virginia.

The terms of the deal, therefore, secure Kambi’s current revenues in New Jersey while also providing the opportunity to generate incremental revenues as and when the partnership enters the additional jurisdictions.