Digitain and Bet Boom talk about their successful partnership

To mark the two-year anniversary of their partnership, Digitain and Bet Boom share their story and celebrate the success they have had so far.

Press Release.- First appearing in 2011, under the BingoBoom brand and then rebranded to Bet Boom in 2020, today the Bet Boom brand represents one of Russia’s biggest gaming operators, offering bets on hundreds of sports events and serving tens of thousands of satisfied customers every day.

The relationship with Digitain started two years ago when BetBoom was searching for a new platform provider and internally they set several important goals to improve the effectiveness of their products and to significantly enhance the customer experience they delivered.

The key objectives that they were looking for were: To reduce the number of poor customer experiences, including failed or incomplete transactions, between its platform and the performance delivered via their previous solution provider.

Also to deliver a better-quality sportsbook solution to its customers, with a much bigger range of sports and betting markets covered. To improve the in-play betting service, including a reduction in closed or suspended live betting markets.

And finally, to provide better risk management and fraud protection coverage and deliver a sustainable increase in its overall sportsbook GGR.

Petr Kipa, chief marketing officer of Bet Boom stated: “It is definitely a win-to-win partnership with Digitain, that allows us to not only deliver a flexible and great sportsbook solution to our customers but also customize and manage our user experience exactly the way we want to. Digitain consistently responds to all our demands in a fast, friendly and effective way”.

Bet Boom and Digitain jointly worked on rapid platform integration and to successfully reduce the number of failed bets.

Speaking on behalf of Digitain, Simon Westbury, chief business officer said “We are very happy to be part of BetBoom’s story and to have made a meaningful contribution to their success”.

He also said: “The path to success was not an easy one, but Digitain was ready to take on these challenges and to collaborate with Bet Boom to achieve their goals. The good news is that the consistent and effective hard work of the professional teams on both sides involved made it all possible”.  

Bet Boom is one of the 4 biggest operators in the Russian betting market and one of the Top 3 bookmaker chains in terms of the number of retail units with more than 500 betting shops across the country. They also sponsor several national sports federations, leagues, and clubs, as well as also supporting many youth sports. With an impeccable reputation, the bookmaker has won the trust and custom of thousands of customers, as well as that of many renowned sports organizations and communities in Russia 

On the other hand, Digitain provided insights and guidance on the most suitable sportsbook configuration for Bet Boom to successfully manage the limits of each tournament, for maximum customer satisfaction and optimal risk management.  

Digitain also expanded their sportsbook coverage by adding new tournaments not only on their own platform but specifically also at the request of Bet Boom, who wished to add some differentiation to their sportsbook offering.

Digitain continually launched new promotions for the partners on its network. This helped to deliver a better user experience to the customers of Bet Boom.