Washington DC has made its hastily online lottery a permanent part of the DC Lottery.
US.-Washington DC’s Office of Lottery and Gaming (OLG) has announced that its iLottery offering will now be absorbed into the overall DC Lottery as a permanent feature.
The iLottery was launched in December and now has 6,400 registered users. Sales have reached $2.5m.
Nicole G. Jordan, OLG’s director of marketing and communications, said: “We have seen a steady increase in players registering and we expect it to continue. We have a robust marketing campaign in the market to drive awareness.”
Washington DC is one of the seven states in the country to have implemented its own ilottery. The OLG said that new online products would be launched this year.
DC’s online lottery offering followed the launch of sports betting product Gambet, which generated $1.3m in net profit for the district between its May 31 launch and Nov 30, 2020.