Following a period of evaluation, the company announced its decision to commit to the MGS for the next three years, after praising the event as “the ideal vehicle for the promotion of the company’s B2B objectives.”
The £241 million (US$358.9 million) deal will give Caledonia the ownership of 130 Gala Bingo clubs in the UK
The company will premiere several developments, such as the new spectacular versions of the Alfastreet slot machine and the Royal Derby.
Analysts say the casino expansion won’t create a big revenue jackpot for the state, as the market is too crowded, but it would still be helpful.
Betstars.com, Betstars.eu and Betstars.uk will be available in desktop computer, iOS and Android applications in their respective jurisdictions.