The operator Penn National has become NASCAR’s first authorised gaming operator through a strategic alliance.
US.- NASCAR and Penn Interactive, a subsidiary of Penn National Gaming, have announced a new multi-year partnership that will make Penn National an authorised gaming operator of NASCAR in the United States.
The partnership is Penn National’s first with a professional sports league and will centre around a brand new, free-to-play, mobile game named NASCAR Finish Line, which offers users the chance to win a US$50k jackpot every race.
Moreover, they have extended their long-standing race title sponsorship for the “Hollywood Casino 400” at Kansas Speedway through 2026, deepening the connection between the two entertainment companies. The partnership furthers Hollywood Casino’s position as the Official Casino Partner of Kansas Speedway and the race title sponsor of the NASCAR Cup SeriesTM race that this year is scheduled for October 18, 2020.
“We’re thrilled to have Penn National on board as our first authorized gaming operator to strengthen our effort to increase fan engagement with a platform perfect for in-play experience,” said Craig Neeb, Executive Vice President, Innovation, NASCAR. “Coupled with our landmark deal with Genius Sports in 2019, this partnership also positions NASCAR to take advantage of the rapid expansion of legalised sports betting across the country.”
“We are very excited to enter this long-term, strategic partnership,” said Jennifer Weissman, Chief Marketing Officer for Penn National. “We look forward to the opportunity to provide NASCAR fans multiple outlets for their fandom, including online on a new free-to-play mobile game and at our destination casinos and sportsbooks.”