Swedish trotting association signs deal with ATG

The national trotting association from Sweden has signed a sponsorship deal with ATG until 2022.

Sweden.- Svensk Travsport, the national trotting association from Sweden, has signed an agreement regarding sponsorship of races with ATG. The sports betting operator will be the title sponsor of the Elite race until 2022, and the exclusive sponsorship of several races.

The sponsorship agreement is an additional agreement to the more comprehensive basic agreement signed between Svensk Travelsport and ATG. This sponsorship agreement clarifies how ATG may work with exposure on competition days.

Maria Croon, CEO of Svensk Travsport, said: “It is very gratifying that the agreement is now accomplished. ATG is our largest partner and it is important for us that ATG continues to contribute to strengthening the experience on the trot track. The agreement covers several parts where ATG enters as a sponsor at several levels on different courses.”

Hasse Lord Skarplöth, CEO of ATG, commented: “It feels very good that we signed this important sponsorship agreement with Svensk Travsport.” He explained that for ATG, it is about being visible. He said that at the same time, it is also about contributing to an increased experience for our customers at the sporting biggest trotting events.