Caesars Sportsbook partners with Madison Square Garden
The deal makes Caesars an official sports betting partner of the New York Knicks, New York Rangers, Madison Square Garden Arena, and MSG Networks.
US.- New York’s Madison Square Garden Sports Corporation (MSG Sports) and Madison Square Garden Entertainment Corporation (MSG Entertainment) have announced a multi-year partnership with Caesar Entertainment. Caesars is the second gambling company to partner with the iconic MSG stadium, following BetMGM.
The partnership makes Caesars one of the official sports betting partners of the New York Knicks, New York Rangers, as well as an official partner of the Madison Square Garden Arena and MSG Networks.
Ron Skotarczak, executive vice president, marketing partnerships, MSG Entertainment, said in a statement: “We’re thrilled to welcome Caesars Sportsbook — a renowned brand in the sports betting industry — to the MSG Sports and MSG Entertainment families.”
“Caesars Sportsbook is a key player in the growing world of sports betting, and we look forward to utilizing this partnership to further strengthen our brands’ connection with Caesars customers, while also providing the company with significant exposure across our unrivaled set of assets,” he added.
As part of the agreement, Caesars Sportsbook gains a branded space within Madison Square Garden, which will undergo a full refurbishment during the 2022-23 season. The space will be open during all Knicks and Rangers games and will be accessible to Caesars Reward programme members.
The operator will also gain media exposure in the form of MSG Sports’ and MSG Entertainment’s platforms and Caesars Reward programme customers will be able to win at the stadium.
In addition, MSG Networks and Caesars Sportsbook will launch a new content series “One Course with JB Smoove”, through MSG Networks. The content will feature Curb Your Enthusiasm star JB Smoove, who acts as Caesar.
“Caesars Sportsbook is ready for expansion into New York,” co-president of Caesars Digital Eric Hession said. “To partner with these legendary New York brands for compelling creative content and branding uniquely positions us to reach the avid sports fans in the region.”
See also: New York regulator approves nine sports betting operators
