Caesars to open new sportsbook in Atlantic City
The company is set to open two permanent sportsbooks in Atlantic City and one of them will become the largest in the city.
US.- Two new sportsbooks at Harrah’s Resort Atlantic City and Bally’s Atlantic City’s Wild Wild West Casino will open in the upcoming weeks. Caesars has invested approximately US$11 million for the construction of these sportsbooks.
The facilities currently have temporary sportsbooks that have been operating since last summer, when sports betting became legal in New Jersey. The over 15,000 square foot sportsbook at Bally’s will become the largest in South Jersey and “possibly the state of New Jersey,” said Kevin Ortzman, regional president of Caesars Entertainment’s three Atlantic City casino properties.
Ortzman added that The Book at Harrah’s will probably open in the next two weeks and that he is optimistic that Bally’s would be operational by the first week of June. “I wanted to create a category-killer in Atlantic City,” said Ortzman.
“There’s been so much pent-up demand for decades on legalised sports betting. We finally have it, and I want to be able to deliver to the customers,” he added.
