BtoBet’s partners to speak at ICE Africa
ICE Africa Digital will arive next October 27-29 & BtoBet’s certified partner for Africa, STM Gaming, will have its CEO discussing the industry.
Alessandro Pizzolotto, Chief Executive Officer of STM Gaming – BtoBet’s Certified Partner for Africa – will be joining two panels at the upcoming ICE Africa discussing two topics high on the agenda for the African market.
In the first panel “Operating in hyper-competitive markets”, Pizzoloto will be joining BetBonanza’s Managing Director, Adekunle Adeniji, discussing how operators and suppliers alike in jurisdictions across Africa can stand out from the competition by creating a successful brand with a truly distinct product offering.
The second panel “Value or volume? How affiliates can succeed in African markets” will see Pizzolotto join Charles Herisson from Betadvisor, and Sarafina Wolde Gabriel from Income Access, to discuss how affiliates, especially those more accustomed to the European market, need to adapt their approach to the African market circumstances where player values are much lower thus the need to focus on volume.
Both panels will be taking place on the 28th of October.
