Boris Chaikin: “Soft2Bet aims to deliver a truly engaging stand at ICE London”

Focus Gaming News catched up with Boris Chaikin, CEO at Soft2Bet, before heading to ICE London.

Exclusive interview.- After it was rescheduled due to Covid-19 restrictions, ICE London is finally closer to reopening its doors to the gaming industry. Focus Gaming News spoke with Boris Chaikin, CEO at Soft2Bet, who talked about the expectations ahead of the event starting April 12, and how Soft2Bet manage to face the challenges of the global context.

Soft2Bet will be part of ICE London 2022. What do you hope to find at the event and what do you hope to achieve there?

We are excited to be exhibiting at ICE London this year and are hoping that the event provides an excellent networking opportunity, along with possibilities for learning. Soft2Bet also looks forward to meeting new clients, as well as fellow business people with whom we could form strategic partnerships. Moreover, it will be a fantastic way to show our products and services and prove how they stand out from the rest in the industry.

Are you preparing something special for ICE London 2022?

We all know that making an actual impact at an event show can be tough as hundreds of exhibitors will be present as well. However, Soft2Bet aims to deliver a truly engaging stand, with our team, the materials, and the messaging all being on point. Since we have a booth there, we want to make sure to distinguish it with bold, eye-catching elements, where we will be positioned to share all the latest news and information about what’s happening over here at Soft2Bet. That would include new licenses, market entries, partnerships, and more.

“So far, one of the biggest challenges the industry is facing is coming from a legal standpoint and is related to the rules and regulations.”

Boris Chaikin, CEO at Soft2Bet.

With only 5 years since its foundation, Soft2Bet has managed to position itself as one of the most outstanding companies in the industry, to what do you attribute such success?

I believe that every thriving company owes its success to its business model. Here, at Soft2Bet, we have a straightforward mission with prominent core values that our employees can believe in. In addition to that, we always strive to recognize the outstanding talent we have and work to retain it, as it adds greatly to the company culture and adds various contributions. Last but not least, we try to pinpoint the needs of particular markets we enter and offer the products and services that meet those requirements.

What do you think is the main challenge the industry is facing in the current global context?

So far, one of the biggest challenges the industry is facing is coming from a legal standpoint and is related to the rules and regulations. Each market and jurisdiction has its own conditions which can alter greatly within a short period of time, so, making sure to always stay compliant is essential. On top of that, the industry is getting highly saturated, making it harder for brands to stand out. Therefore, when we launch new projects, Soft2Bet always makes sure to add new elements and features that players have never seen before and engage them on a whole new level.

“At Soft2Bet, we have a straightforward mission with prominent core values that our employees can believe in.”

Boris Chaikin, CEO at Soft2Bet.

In January, Soft2Bet obtained a license from the Danish Gambling Authority and in February it entered the Swedish market with yet another brand. What do these achievements represent for the company and what are your plans for the rest of the year?

The new licenses that we acquire allow us to operate in many new markets. That represents huge milestones for us as a company that takes our business to the next level, enabling us to extend the global footprint within the industry. The company has a lot more partnerships in store, as well as five new licenses that we have applied for! With that, we hope that our portfolio of iGaming brands reaches a wide range of audiences and assists us in further expanding the reach across the globe.