“All our products will remain platform agnostic ensuring complete flexibility”

(Exclusive interview).- Alexandros Gerontikos, Director Sales Southern Europe at Sportradar, talked with Focus Gaming News about SiGMA 2019.

The upcoming edition of SiGMA promises to be the largest show to date in the country’s largest venue, the MFCC in Ta’ Qali on November 26-29.

Alexandros Gerontikos, Director Sales Southern Europe at Sportradar, talked with Focus Gaming News about the company’s brand Betradar and its plans for the show.

Betradar expands its business worldwide, and being part of SiGMA usually has great impact for companies’ development. What is Betradar preparing for SiGMA 2019? 

SiGMA this year will be one of the first opportunities for us to showcase our 360-degree betting portfolio complete with new Optima platform following our acquisition in October. Essentially this means we are now a one-stop-shop enabling bookmakers, no matter what their size, across both established and emerging markets, to find every tool they need to establish or enhance their sportsbook offering. The best part is all our products will remain platform agnostic ensuring complete flexibility no matter what or how clients choose to integrate.

In the last few months, Betradar announced numerous new partnerships. How does SiGMA boost this strategy?

One of our main focuses is on client needs. We are always updating and adding to our portfolio based on their feedback. This is why we have been able to develop key partnerships with so many bookmakers, platforms and major sports leagues across the world. Attending events like SiGMA help to further boost this as it gives us a chance to connect with the over 80 visitors in attendance from across the world and share and showcase our experience and range of services to help grow and protect their business. This is really important in an industry that is both competitive and transformational.

Attending events like SiGMA help to further boost this as it gives us a chance to connect with the over 80 visitors in attendance from across the world.

Betradar is now a main brand for international sports development and integrity. What are the three top factors to succeed in this business?

The key for us in becoming the world leader in this space is based on our data, technology and expertise. Our technology and expertise together collect, use, monitor, analyse and make meaning out of our comprehensive data to ensure it is the fastest, most accurate and reliable. This is what underpins our entire 360-degree betting portfolio. As such, all our products and services are the highest quality, enabling our clients to grow their business through increased and proven engagement. At the same time, our cutting-edge innovation is used together with our experts to monitor and analyse through our Managed Trading Services (MTS) so that we can protect our clients from risk and losses too.

There’s no reason why newly emerging markets can’t learn from and indeed potentially become more prosperous than established markets by applying what works to the local region.

How does Betradar assess the sports betting industry in Europe? What about in emerging markets?

The European sports betting market has been regulated for a number of years now. It, therefore, has had the time to identify and establish trends, technology and knowledge to develop a range of innovative solutions and legislation to shape a prosperous and fair industry. However, with the continuing advancements in technology, changing trends and therefore adapting legislation there is always change. This transformational nature is more volatile in emerging markets who are new within the legal betting space. However, at the same time, such emerging markets also open up a whole new range of opportunities, both from a commercial and integrity perspective. There’s no reason why newly emerging markets can’t learn from and indeed potentially become more prosperous than established markets by applying what works to the local region.

What are Betradar’s plans for the rest of the year?

We have started the integration process with Optima, which is really exciting as, again, it will shape the future of our full 360-degree betting, trading, risk management and betting services business. We will also continue expanding and investing in newly emerging markets like the US and Latin America. This is crucial to our growth. At the same time, we will maintain our focus on clients and remaining at the forefront of technology by updating and enhancing our products and services to suit their needs and ensure we are continuing to help them grow and protect their business.