The emerging potential for online betting in India

While gambling is still not regulated in this Asian market, large gaming corporations are searching for untapped opportunities.

India.- After a ten-week Covid-19 lockdown, some public spaces such as hotels, temples and restaurants were able to reopen in India on Monday.

Although there’s no specific news about casinos reopening yet, there’s still large potential for the gambling industry in a country that has yet to fully regulated the online betting business.

International operators have already set their eyes on India’s massive market of over 826 million people between the ages of 18 and 64, even though (for now) only 23 million of them would be financially able to gamble.

Techstory reported that only 45 per cent of the 1.3 billion people in the country currently use the internet but this is due to change as connections are extended to rural areas. Use of internet on mobile phones is gaining more than 60 million new users every year, making India a fertile and little-explored field of opportunities for mobile-centric game developers.

A recent report found iGaming traffic grew by 24 per cent during the country’s lockdown.

Another huge attraction is that the local sports market is one of the biggest on the planet, with cricket as the main attraction followed by football, badminton, tennis and field hockey.

So although gambling is still technically illegal in India, as regulations continue to increase in traditional European markets, this Asian country appears to offer a wealth of opportunity.