Flow Gaming reaches franchise deal with Yggdrasil

Companies join forced to expand reach into the thriving Asian market.

Flow Gaming and Yggdrasil Gaming have reached a franchise deal as both companies look to expand their reach into Asia.

The franchise IP licensing agreement allows Flow Gaming access to Yggdrasil’s entire end-to-end game development process.

This includes the YG platform with its new GATI product (Game Adaption Tools & Interface), game promotional tools via BOOST™, and access to content created by partners of YG Masters.

Flow Gaming is an Asian market leader in distributed casino technology and next-generation services.

It will be able to source and offer its own game content for distribution to its targeted market, while collaborating with other franchisees of Yggdrasil globally.

This, in turn, will enable it to broaden its reach and drive revenue opportunities.

Flow Gaming COO, Peter Van Tuyl, said: “We are very excited to partner up with one of the best and most innovative iGaming solutions and slots providers in Europe.

“Yggdrasil is one of the companies we have had our eye on for a long time. They have fantastic content that will do well with our Asian customer base.

“With our extensive marketing knowledge and tuned infrastructure for Asian distribution, this will be a very good concept for both parties.”