AGA shares March Madness findings

The association carried out a survey on March Madness and released the results before the final four weekend.

US.- March Madness is one of the biggest sports events of the United States, with US$8.5 billion estimated to be wagered during the tournament. The American Gaming Association (AGA) released a number of findings before the Final Four Weekend.

Among the findings, AGA detailed that out of the 47 million American adults who planned to wager on or fill out a bracket for March Madness, only 10% of bettors have their favored team still in play. Every state that was represented in the Final Four (Virginia, Michigan, Texas, Alabama), as well as the host state (Minnesota), have pending sports betting legislation.

Nearly 6 in 10 Americans (not just bettors), said that they would find the final four games more entertaining to watch on TV if they had bet on one of them to win the tournament.

The survey was conducted on behalf of the AGA by Morning Consult between March 1-7, 2019, among a national sample of 11,002 adults.

Before the start of the tournament, AGA released another survey that indicated that Americans planned to bet US$8.5 million on the 2019 edition of NCAA men’s basketball event. The survey, also conducted by Morning Consult, showed that 47 million American adults were expected to bet US$8.5 billion on March Madness, US$4.6 billion wagered on a collective 149 million brackets by more than 40 million people. By the end of the tournament, nearly 18 million people are expected to wager US$3.9 billion at a sportsbook, online, with a bookie or with a friend.