888poker teams up with Treepodia

The real-money online poker room 888poker has taken one step further by teaming up with Treepodia to launch “Personalize Video”, an option for players to share their wins and achievements on social media.

Gibraltar.- The Personalized Video summarises a player’s previous week in a creative and dynamic storyboard taking advantage of 21 different statistics from both ring-games and tournaments. Some of the things players can expect to see in the videos include the best hand of the week, biggest winning hand, number of knockouts, best day of the week, most frequent winning hand, a player’s biggest nemesis, and a loose/tight meter.

This feature is currently rolled out on a limited basis to several players in its base. An 888poker representative said that it will soon be rolled out to every player on the network. Players receive their personalised video story via email and in their private zones, which they can then easily share with their friends, fans and followers through social media.

“Poker is a skill game with a lot of statistics, so we can generate very personal and engaging content that can be interesting to the player and even improve their game,” said one of the project managers. “Research shows that the most engaging content is that which shows the customer something about themselves. We, at 888poker, realise this and are always keen to discover new and exciting ways to interact with our players. Therefore, we have decided to partner with Treepodia, the top provider in this area of marketing, to take this research to a whole new level and together we created a technology that translates big data into personalised videos.

“The ‘Personalized Video’ is constructed around each player, including deep, personalized info like their gender, nationality, profits, and playing patterns, to create a story the keeps evolving as long as the player stays active. Thus creating a long-term and meaningful connection between the brand and the players.”

Treepodia is transforming the brands of countless companies worldwide by specialising in creating tailored videos for each and every customer. The feature is currently only available in English, however, as 888poker rolls it out to more markets it will be made available in other languages as well.