“We see Cash Out Roulette as a global product”

Seth Freedman, chief executive officer and co-founder of Be The House.

(Exclusive interview).- Be The House will revolutionise the global gaming market.

UK.- Focus Gaming News talked with Be The House’s chief executive officer and co-founder Seth Freedman about the expectations for 2017’s global iGaming and casino market. The brand products came to the emergent gambling sector to change the rules and innovate the most profitable games. Be The House is already on the radar of the international renowned online casino companies and seeks the expansion to the land-based casino sector.

What are the expectations of a new company for the international iGaming market?

Be The House only launched a few months ago and to have huge brands like Betfair and William Hill signed up to take our unique Cash Out Roulette product is incredibly exciting.

The iGaming industry is growing rapidly and both operators and suppliers are having to innovate to stay ahead of the competition. It is therefore surprising that there has been very little innovation when it comes to casino table games.

Cash Out Roulette offers bets over consecutive spins of a roulette wheel, in addition to the traditional single spin roulette, as well as the option to cash out bets at any point. This means players can place bets on outcomes like 1 number 16 in the next 5 spins, 13 red numbers in the next 20 spins, and 70 blacks in the next 100 spins, with an astonishing array of odds, from odds-on all the way out to a million to 1.

William Hill have described the product, which they will be branding as Cash In Roulette, as the first truly innovative and engaging roulette product in the last 10 years. It is impossible to get a better testimonial than that.

Are there plans to develop the revolutionary casino games in certain authorised regions, such as Latin America?

Absolutely, we see Cash Out Roulette as a global product and Be The House holds a pending patent for accumulative casino on all table games. We will be rolling out other similar table game concepts in 2017.

Latin America is most definitely on our radar, as are many other markets and jurisdictions, but Cash Out Roulette is not just an online-only product. It also works on the physical tables, on video tables at the casino and on live casino. We’re also in talks with land-based operators who want to trial the product, which opens up many new avenues.

The iGaming industry is growing rapidly and both operators and suppliers are having to innovate to stay ahead of the competition. It is therefore surprising that there has been very little innovation when it comes to casino table games.

Which companies are also interested in the Cash Out Roulette?

I can’t go into specifics at the moment, but we’re in discussions with practically every operator in the UK and Europe. We’re also talking with a number of international operators and suppliers. The feedback from the industry has been incredible. Cash Out Roulette is fundamentally a simple product that makes sense to casino players. There was a gap in the market and we believe we have plugged it.

How would Cash Out Roulette change the experience of live roulettes?

What’s great about the product is that it doesn’t cannibalise traditional roulette. It doesn’t look different, it just gives player far more options. Accumulators are huge in sports betting and it didn’t make sense that they were not available in roulette or other table games. Why should the game be over at the end of each spin?

We are confident that Cash Out Roulette will change the way roulette and other table games are played in the future. 2017 promises to be a hugely exciting year for Be The House and we’re ready for the ride!