Bookmaker William Hill has ordered its affiliates to stop promoting unauthorised iGaming operations in the US next to its own ads.
US.- As the iGaming market redevelops in the United States, companies are looking for the best approach to take advantage. That’s why William Hill wants to avoid beef with the US authorities and is taking some precautions.
The company told its affiliates not to promote unlicensed companies in the US next to its own promos. The instruction calls for immediate effect. Or else “we may have to close your account in line with our terms and conditions,” the company said.
The New Jersey Division of Gaming Enforcement (DGE) recently issued an advisory bulletin which impacted on William Hill. It was issued to media outlets regarding “references to unauthorized sports wagering websites.”
It had already told affiliates to stop advertising unauthorised operations or face “appropriate civil or criminal sanctions.”
The gambling regulator from New Jersey, the Division of Gaming Enforcement (DGE), has issued a warning to media outlets to urge them to stop accepting advertisement from unlicensed operators.
David Rebuck, director of the DGE, wrote an open letter to the news outlets in which he shared his concern about consumer protection measures and the lack of them. He said that not having such protections in place put players’ safety at risk.
Rebuck asked the outlets to only advertise operators licensed in the country and didn’t make reference to them being located in New Jersey. He said that if illegal sites are promoted, they should specify that they do not hold a proper licence to operate in the state.