Tennessee sports betting handle reaches $410.7m in January

The Tennessee Sports Wagering Advisory Council (SWAC) has reported that the handle fell 7 per cent from December.

US.- Tennessee sports betting handle was $410.7m in January, according to the Tennessee Sports Wagering Advisory Council (SWAC). That’s a 7 per cent drop compared to December’s $440.5m. Online sports betting sites generated $41.4m.

Sportsbooks registered over $36.3m in revenue, down 22 per cent compared to the previous month.

ZenSports applies for Tennessee sports betting licence

KeyStar has submitted a sports wagering licence application for ZenSports in Tennessee. ZenSports consists of both a traditional sportsbook and a peer-to-peer sports betting marketplace. It was acquired by KeyStar in October 2022, along with esports tournament specialist Ultimate Gamer.

KeyStar CEO Mark Thomas said: “Tennessee is the perfect first state for us to launch ZenSports in. Tennessee has demonstrated significant technology innovation and is one of the fastest-growing states for sports wagering.”