Silvia Hristova, CT Interactive: “At SiGMA our plan is to increase the brand’s visibility and showcase our new products”
CT Interactive’s Head of CRM spoke with Focus Gaming News and gave insights about the company’s expectations ahead of SiGMA Europe Summit 2023.
Exclusive interview.- CT Interactive‘s Head of CRM, Silvia Hristova granted Focus Gaming News an exclusive interview to talk about the work of the company and its expectations for the upcoming SiGMA Europe Summit 2023.
What are you looking forward to at SiGMA? Do you have any special plans for the event?
At this edition of SiGMA, I look forward to meeting our long-term partners in person and discussing the novelties in the iGaming world. Our plan is to increase the brand’s visibility and showcase our new products. CT Interactive’s team has prepared a mix of cascading and cluster games that strike with sharp design and sound effects to present to the attendees. As we follow the way that player preferences and interests have changed over the years, we have developed a set of extremely dynamic games. This is what people can see on our stand—products that serve to operate as a way to increase their clientele and offer more entertainment to the intrigued parties.
At this edition of SiGMA, I look forward to meeting our long-term partners in person and discussing the novelties in the iGaming world.
Silvia Hristova, CT Interactive’s Head of CRM.
What will be the most attractive feature at your stand at SiGMA?
Of course, we will present CT Interactive’s newest releases. We have prepared a suite of fruit-themed slot games, including 5 Fruitata Wins, 20 Fruitata Wins and 40 Fruitata Wins that allow players to witness a classic casino experience. Their graphics are vibrant, colourful, and well-designed. Visitors can also witness new titles such as The Big Chili, TransilWinia and many more. The company also showcased its two exclusive jackpots that are designed to bring maximum glee to the players – Hot Luck and CT Interactive Mystery Jackpot. Hot Luck is a 3-level Mystery Interactive Jackpot and gives additional awards.
How would you describe the industry’s current demands at the time?
Cascade and cluster games are really popular among our players at the moment. Users pay a lot of attention to game mechanics and innovative designs. This is why our game designers are always on the lookout for ways to improve and offer the best in breed. The tendency is for customers to prefer games that are more exciting and offer a greater chance of winning.
What was the public response to your latest slot releases from the company, including Wizard Blizzard x5, 20 Fruitata Wins, Fruits and Sweets, and The Oldest Oak?
The public’s feedback was overwhelmingly positive. The players adore our vibrant, colourful, and enchanting fruit suite and they look forward to witnessing our upcoming fruit-themed games, which are coming. Customers worldwide were very impressed by the sharp designs and the unique 5X5 layout, which set the game apart from the standard slot games. Attendees and industry professionals expressed appreciation for the quality and design of our games. Many recognized the efforts we put into meeting the highest industry standards and providing content that stands out. Operators loved how diversе and innovative our products are. And some of our partners shared how our products helped them attract new clients.
The public’s feedback was overwhelmingly positive. The players adore our vibrant, colourful, and enchanting fruit suite and they look forward to witnessing our upcoming fruit-themed games, which are coming.
Silvia Hristova, CT Interactive’s Head of CRM.
