SBC Summit Lisbon 2025: The “greatest show in gaming” kicks off today with 30,000 attendees
The gaming industry is gathering in Lisbon to explore the latest trends, technologies, and opportunities shaping the sector.
Lisbon.- SBC Summit Lisbon 2025 has today (September 16) opened its doors in Lisbon, gathering around 30,000 delegates from across the global gaming industry. Organised by SBC Events, the summit will run until September 18 at the Feira Internacional de Lisboa and MEO Arena, hosting conferences, exhibitions and networking sessions.
This year’s edition features 700 exhibitors across 135,000 square metres and over 500 industry experts representing a wide range of sectors, including sports betting, online casino, payments, marketing, and emerging technologies.
SBC Summit Lisbon 2025 has been meticulously planned, with numerous details in mind. This year, attendees can look forward to dedicated networking spaces, designed to facilitate connections among participants, helping them to engage with key people in their field. The expo floor has also been conveniently split into themed zones to help delegates navigate the exhibitors, and there are also nine Food Festival areas offering more than 40 options.
Among the companies that have a stand at the event are: 1spin4win, 1xBet, 7777 gaming, Altenar, Amusnet, BC.GAME, BETBY, BetConstruct, BGaming, Boomerang Partners, Booming Games, Comtrade Gaming, CreedRoomz, CT Interactive, DATA.BET, Digitain, DSTGAMING, EGT Digital, EvenBet Gaming, EveryMatrix, FA CHAI Gaming, Fast Track, FeedConstruct, Frogo, Gamzix, GR8 Tech, Greentube, iGP, Imagine Live, Infingame, InPlaySoft, Kambi Group, Konami, Lynon, MelBet, Oddsgate, Onlyplay, PIN-UP Partners, PopOK Gaming, Pragmatic Play, RedCore, ReferOn, Relax Gaming, Relum, Royal Partners, Soft2Bet, SOFTSWISS, Sportradar, Stretch Network, SYNOT Games, TaDa Gaming and Uplatform, among others.
As always, visitors to SBC Summit Lisbon 2025 are able to visit Focus Gaming News at stand ME210 to find out about the latest industry news.
Vlad Bondarenko, head of product at ReferOn, commented on the new edition of SBC Summit: “I expect the SBC Summit to spark the right conversations. In particular, my panel discussion will highlight the role and implications of AI in affiliate marketing — I want to help shift the discussion from hype to practical use cases. The ReferOn team and I look forward to sharing our expertise in building affiliate systems from the ground up and our unique perspective on how AI can make (or break) platforms.”
A diverse agenda covering key industry topics
The agenda of SBC Summit Lisbon 2025 is divided across several stages, each focusing on specific industry areas. This structure allows delegates to choose sessions relevant to their business objectives, while also providing opportunities to explore new markets and technologies.
The opening morning of the event placed a strong emphasis on regional markets, offering targeted spaces for attendees to build new connections. Between 10:00 and 12:00, the Global Markets Lounge hosted the LatAm & Brazil Brunch, which brought together professionals operating in or looking to enter the Latin American and Brazilian markets. Running in parallel at the Emerging Markets Lounge, the Africa Brunch created a similar platform for discussions around Africa’s rapidly developing betting and gaming landscape. Both brunches took place next to the newly introduced Global Markets Stage and Emerging Markets Stage, highlighting how the summit is giving greater visibility to high-growth regions.
The Payment Expert Summit opened its three-day programme in the Green Zone at Feira Internacional de Lisboa and MEO Arena, with today’s agenda dedicated to payment trends, infrastructure, frictionless transactions, and financial inclusion. Running alongside in the Purple Zone, the Affiliate Leaders Summit is focusing its first day on marketing technology (martech) while fostering collaboration between affiliates, operators, marketing agencies, and tech suppliers. Meanwhile, headline keynote speakers are taking the Super Stage at MEO Arena between 10:45 and 13:15, including marketing entrepreneur Gary Vaynerchuk and former Facebook executive Randi Zuckerberg. Later in the day, attention will shift to the new Global and Emerging Markets Stages for sessions on Latin America, Brazil, and Africa, while the Tech Academies at Sala Tejo will offer hands-on training on artificial intelligence and startup innovation.
Super stage attendees will also have the chance to explore the latest industry thought processes and strategies during a ‘Super CEO Panel’ featuring the likes of Daniel Taylor (CEO International, Flutter International), Neal Menashe (CEO, Super Group), Joanne Whittaker (CEO, Betfred), Jesper Svensson (CEO, Betsson Group) and Simon Lidzén (CEO & Co-founder, Fast Track).
On Wednesday, Day 2 of the Payment Expert Summit will take place, focusing on technology with an emphasis on innovation, platforms, AI, blockchain, and next-gen product integration. In addition, the Global Gaming Women Breakfast Meet-Up will take place, an informal networking session celebrating empowerment and collaboration.
Later, in Media HQ Auditorium II, there will be a slots masterclass. A three-session workshop, giving delegates a better understanding of the basic principles behind the operation of Games of Chance; both Land-based and Online. That includes understanding different player profiles (and their expectations), and based on this understanding, how to implement a Pricing & Product strategy and a Reward strategy.
Of course, there will be plenty of informal chats, parties and get-togethers to enjoy a pleasant time with industry peers, in an ideal setting for conversation, exchanging opinions and making new contacts.
In addition, on Thursday (September 18), the 2025 edition of SBC Summit Lisbon will come to a grand finale with the SBC Awards. Set in the stunning MEO Arena, the evening will honour the top performers across all areas of the betting and gaming ecosystem.
Now in its twelfth edition, the SBC Awards continues to set the standard for industry recognition, celebrating outstanding achievements across operators, affiliates, suppliers, and payment providers, as well as rising stars and industry pioneers.
