Leonid Kirakosyan, CEO of SoftConstruct: “Our vision is to evolve BetConstruct AI into the most trusted, adaptive, and transparent intelligence layer for igaming”

Leonid Kirakosyan, CEO of SoftConstruct, shared insights about BetConstruct’s AI solutions ahead of SBC Summit Lisbon.

Exclusive interview.- Leonid Kirakosyan, CEO of SoftConstruct, spoke to Focus Gaming News ahead of SBC Summit Lisbon 2025, which will be take place on September 16-18. In an exclusive interview, he shared BetConstruct’s objectives for the expo and its AI-powered tools and features.

He also discussed topics such as personalisation and the company’s strategic vision for the further development of AI solutions.

At SBC Summit Lisbon, BetConstruct will place a strong emphasis on its AI-powered tools and features, presenting itself as BetConstruct AI. Could you explain what this concept entails and why you have chosen to position the company under this banner at the event?

BetConstruct AI represents our commitment to making the operator and player experience truly adaptive, intelligent, and future-ready. The concept goes beyond adding AI on top of existing solutions; we’ve rebuilt them as a living ecosystem – capable of reshaping itself for every user and business challenge, like a true “chameleon.” By introducing ourselves as BetConstruct AI at this event, we signal both our technological leap and our intent to lead the next chapter of igaming, where every product, service, and touchpoint is enhanced by real AI.

Which new AI-powered tools and features will BetConstruct be showcasing at SBC Summit? How do these AI-driven solutions enhance the operator experience compared to traditional tools?

At SBC Summit, we’re showcasing several breakthrough AI solutions:

• Chameleon AI – Game Recommendation System: instantly personalizes the player lobby with intelligent game picks

• Umbrella AI: Offers dynamic, real-time fraud detection and risk management – far surpassing static rule-based systems

• AI-Powered CRM: Finds hidden VIPs, predicts player churn, and creates behaviour-driven segments for ultra-precise campaigns.

Unlike traditional systems, these tools are built on unique set of BetConstruct’s data to help operators and content providers. Hundreds of our partners are already benefiting from AI solutions included in the BetConstruct AI suite.

“By introducing ourselves as BetConstruct AI at this event, we signal both our technological leap and our intent to lead the next chapter of igaming.”

Leonid Kirakosyan, CEO of SoftConstruct.

How do you envision AI transforming the operator experience across different verticals?

AI will be the backbone of operational excellence for every vertical – casino, sportsbook, live games, and beyond. In casinos, AI fuels personalised game adventures. In sportsbook, it customises odds, bets, and insights by player profile. Across verticals, it will automate risk monitoring, drive targeted campaigns, and ensure compliance in ways that were once unimaginable. Ultimately, AI will free operators to focus on strategy and creativity, while the system automatically optimides player satisfaction and business performance.

Personalisation has become a key trend in iGaming. How could BetConstruct AI help operators deliver more tailored experiences to their players?

BetConstruct AI takes personalisation to a new level by analysing real-time player behaviour, preferences, and journeys – not just historical spending or demographics. Operators can offer dynamic lobbies, targeted bonuses, and even contextual support, all tailored to a player’s current mindset and habits. Our technology continually refines these experiences, ensuring that every player feels recognized and valued, which directly boosts loyalty and lifetime value.

Looking toward the future, what is the company’s strategic vision for the further development of AI solutions in the next few years?

Our vision is to evolve BetConstruct AI into the most trusted, adaptive, and transparent intelligence layer for igaming. This means moving rapidly toward real-time, predictive engagement; unifying AI systems across all verticals for frictionless operator control; and making AI explainable and ethical at every step.

“BetConstruct AI takes personalisation to a new level by analysing real-time player behaviour, preferences, and journeys.”

Leonid Kirakosyan, CEO of SoftConstruct.

Looking toward the future, our strategic vision is to continually expand the intelligence and adaptability of our platform. Among the next wave of AI innovations, we see:

• AI-generated content: Automated creation of game narratives, bonus campaigns, and player messaging for endless variety and relevance.

• AI dealers: Virtual dealers with lifelike conversation, multilingual support, and adaptive game hosting for immersive live casino experiences.

• Player assistants: Personal gaming concierges that guide, support, and personalize every aspect of the player journey in real time.

• Partner success managers: Intelligent support agents for operators and partners – proactively reviewing data, spotting growth opportunities, and guiding best practices to maximize results.

• AI-powered responsible gaming tools: Predictive interventions and empathetic support to protect players and reinforce compliance.