Hayk Tovmasyan: “At CreedRoomz, we believe cutting-edge technology should enhance, not replace, the traditional live casino experience”

Hayk Tovmasyan, Head of Live Casino at Creedroomz, spoke to Focus Gaming News about the company’s upcoming attendance at SBC Summit Lisbon.

Exclusive interview.- Ahead of SBC Summit Lisbon, Hayk Tovmasyan, head of Live Casino at Creedroomz, sat down with Focus Gaming News to discuss the company’s expectations for the event, and the debut of titles like “Mr. First Live”, or the upcoming release of “Road to Eldorado.”

What makes SBC Summit Lisbon an important event for Creedroomz to attend?

Attending SBC Summit Lisbon is a significant opportunity for Creedroomz because it’s one of the largest and most influential B2B events in the gaming industry. We’re excited to present our ambitious roadmap with several upcoming games that we’ll be showcasing at the expo. We’ve focused on creating games with innovative mechanics, engaging gameplay, and visually captivating designs to set new standards for the live casino experience.

A key highlight of our showcase is our brand-new game, Mr First Live. This innovative, bingo-inspired game show combines interactive features and a unique bonus round that isn’t just a multiplier; it’s a completely unique experience that transforms the game into an exhilarating endless run, and we believe it’ll be a game-changer for our partners, driving player engagement and retention.

“We’ve focused on creating games with innovative mechanics, engaging gameplay, and visually captivating designs to set new standards for the live casino experience.”
Hayk Tovmasyan, head of live casino at Creedroomz.

SBC Summit 2025 will feature six dedicated conference stages: Global Markets, Emerging Markets, Technology, Affiliation, Player Protection and the Super Stage. What do you consider to be the most relevant issues on the agenda at the event?

From Creedroomz’s perspective, the most relevant topics at SBC Summit 2025 are Global Markets. We are an international company, and the gaming industry is expanding rapidly. The dedicated Global Markets and Emerging Markets stages are crucial for us to understand the unique challenges and opportunities in new regions. 

Player safety is a fundamental pillar of our business. The discussions on the Player Protection stage are vital as they focus on how to use new technologies, like AI, to ensure responsible gaming. We believe the future of the industry depends on proactive, data-driven solutions that help operators identify and support players at risk.

At Creedroomz, the Technology stage is particularly important because it’s where we see the future of our industry. We are not just a content provider; we are a company that delivers technological solutions to our products to make it more engaging and unique.

What are you showcasing at the event, and what are you most excited to share with attendees?

At this event, we are thrilled to be showcasing our latest innovation, the “Mr. First Live” game show. This isn’t just another addition to the live casino space; it’s a completely new hybrid concept that we believe will redefine player expectations for interactive entertainment. 

“Mr. First Live” takes a familiar bingo-inspired format and elevates it with the unpredictable thrill of Mr. First’s Gumball Machine. 

We are pioneering a brand-new bonus round concept for Mr. First Live Game Show. When players qualify, the game transforms from a bingo show into an exhilarating endless runner, where they sprint to collect incredible rewards and multipliers. 

The game’s dynamic flow, from the casual fun of the main game to the high-energy action of the bonus run, is engineered to captivate players. This unique two-part experience encourages longer session times and builds strong player loyalty.

Beyond the entertainment value, the game’s unique features, including up to 10,000x multipliers and multiple bonus ticket levels, are designed to drive exceptional player value.

A company representative had said that the market response to Richie Wheel has been described as “phenomenal.” What aspects of this game do you believe contributed to its success, and how does it align with CreedRoomz’s broader strategic goals?

The “phenomenal” response to Richie Wheel is a direct result of its innovative design and a key part of our strategy.

The game takes a familiar money wheel concept and supercharges it with massive multipliers up to 1000x. This is what truly captivates players—it offers the classic, simple fun of a wheel with the high-win potential of a modern slot game. The engaging host and dynamic visuals also elevate it from a standard casino game to a full-blown entertainment experience. For CreedRoomz, Richie Wheel’s success validates our core strategy: to diversify our portfolio and attract new player segments. 

How does CreedRoomz balance the integration of cutting-edge technology with maintaining the authenticity and excitement of traditional live casino experiences?

At CreedRoomz, we believe cutting-edge technology should enhance, not replace, the traditional live casino experience. Our strategy is to use technology to perfect the basics: we invest in state-of-the-art studios and 4K cameras to deliver an authentic, high-quality stream, while our professional dealers provide the crucial human interaction that defines the live casino experience. Features like an intuitive user interface and our “Land-to-Live” technology seamlessly bridge the physical and digital worlds, ensuring that every technological innovation we introduce serves one purpose: to make the gameplay more engaging, authentic, and immersive for our players.

What are the company’s goals for the last quarter of the year?

Our primary goal for the last quarter of the year is to continue our growth trajectory by expanding our portfolio with innovative and high-quality content. We have an incredibly ambitious roadmap, and our main focus is on the launch of a series of new game shows.

We’re particularly excited to unveil our new game show, Road to Eldorado. 

It is a visually stunning game with a captivating Aztec theme, which we’ve brought to life with immersive graphics and a dynamic studio environment. What makes it truly special are its four exciting bonus rounds. Each bonus round is designed to transport players to a different, thrilling adventure, offering unique gameplay mechanics and the potential for huge multipliers. This combination of a compelling theme, engaging human host, and rich bonus content aligns perfectly with our strategy to attract and retain players from a variety of segments.

“Our primary goal for the last quarter of the year is to continue our growth trajectory by expanding our portfolio with innovative and high-quality content.”
Hayk Tovmasyan, head of live casino at Creedroomz.