Olga Levshina, BGaming: “Innovation is always tied to creating long-term value for operators”

BGaming’s CCO shares insights on Aviamasters’ viral success, the role of exhibitions like SBC Summit Lisbon, and how custom projects strengthen operator partnerships.

Exclusive interview.- Ahead of SBC Summit Lisbon, Olga Levshina, CCO at BGaming, sat down with Focus Gaming News to discuss the company’s approach to innovation, global market strategies, and the rise of Aviamasters as a viral hit in igaming. From tailoring custom projects for operators to expanding in Europe and Latin America, she explains how BGaming is building sustainable growth while keeping player engagement at the core.

In September, BGaming will attend SBC Summit Lisbon. With Aviamasters becoming a viral hit and a driver of affiliate traffic, how do events like SBC Summit Lisbon help BGaming strengthen such partnerships and shape future collaborations?

For BGaming, events like SBC Summit Lisbon are very important. Most of our communication with partners happens online, but face-to-face meetings often bring a different energy. They help us reach agreements that might be harder to achieve remotely, and they also let us show personal attention and care, which builds stronger loyalty.

At the same time, exhibitions are a great way to boost new releases and highlight top performers like Aviamasters. They’re an opportunity to promote the game further, test it live, and get instant feedback from visitors.

Aviamasters has become a viral hit in igaming. Could you share what drove its popularity, what results it has achieved so far, and how you plan to showcase this success at SBC Summit Lisbon?

Aviamasters became popular because of its simple but exciting idea — every player’s mission is to land the plane. Its unique mechanics and unpredictability keep people coming back, and that’s what helped it grow far beyond just a viral trend. In fact, over the past year, it has shown steady growth, with a 740 per cent increase in new players in just six months and consistent week-on-week activity. On social media, the game has exploded: over 500 million TikTok views and more than 200 new videos created daily.

At SBC Summit Lisbon, we want to share this success in an interactive way. At our stand B120, visitors will be able to step into the shoes of brave aviamasters, try the game, and compete for valuable prizes.

SBC Summit Lisbon gathers the industry’s top innovators. How does BGaming approach innovation overall regarding game mechanics and building long-term value for operators?

For us at BGaming, innovation is always tied to creating long-term value for operators. We focus on building strong, lasting partnerships and giving our partners more than just games. Alongside unique mechanics like Merge Up and Aviamasters, we also develop custom titles for clients and provide engagement tools such as BGaming Drops and B-Rush Challenges, our signature tournament-style feature.

When it comes to games themselves, we work with a wide mix of mechanics, themes, and formats, and we like to explore creative collaborations. A good example is Snoop Dogg Dollars, created together with Roobet and Snoop Dogg. All of this helps us deliver not only variety for players but also steady, long-term value for our partners.

“We focus on building strong, lasting partnerships and giving our partners more than just games.”
Olga Levshina, CCO at BGaming.

Exhibitions like SBC are also about meeting partners from different regions. What differences do you notice between European, Latin American, and North American markets, and how does BGaming tailor its offering?

Of course, there are differences between regions. The European market is more mature and strictly regulated. Latin America is growing rapidly, with a strong focus on mobile products and localisation. North America is still in the early stages of development.

To address this, our team includes sales managers dedicated to specific regions. This allows us to provide a tailored approach for each market and avoid cultural mismatches, ensuring that our partnerships are relevant and effective.

SBC Summit Lisbon brings together innovators and decision-makers. One of BGaming’s strengths is developing custom games tailored for operators and their audiences. How do custom projects contribute to stronger partnerships and long-term success with partners?

BGaming is undoubtedly one of the leaders in custom games, with over 200 projects delivered for top operators in the industry. Custom projects allow operators to incorporate individual preferences into the gaming experience and use tailored promotions to create deeper, longer-lasting connections with their players.

Customisation goes beyond changing logos or branding. It’s about crafting a narrative that resonates with and engages players, helping operators stay ahead in a competitive market. For example, with Aviamasters breaking records recently among players and affiliates, we’ve created custom versions of the game for Shuffle and RainBet casinos, showing strong market demand and the value of tailored solutions for our partners.

“Customisation goes beyond changing logos or branding. It’s about crafting a narrative that resonates with and engages players, helping operators stay ahead in a competitive market.”
Olga Levshina, CCO at BGaming.

Beyond showcasing Aviamasters, what are BGaming’s main priorities at SBC Summit Lisbon — regarding new partnerships, strategic collaborations, and expanding your global reach by the end of the year?

Beyond showcasing Aviamasters, our main priorities at SBC Summit Lisbon are connecting with new leads in the European market, including Portugal. We recently partnered with one of Portugal’s leading operators, Betclic, and we plan to integrate with even more partners by the end of the year.

At the same time, we continue to actively expand in the Latin American market. On the games side, we are preparing the second part of Aviamasters featuring a celebrity in the lead role, along with several data-driven releases this fall.