PointsBet USA names Ansley O’Neal as VP of brand strategy and marketing

The company has also named Josh Powell as director of brand marketing.

US.- PointsBet has announced two new hires to strengthen its brand marketing strategy in the US. Ansley O’Neal joins PointsBet USA as VP of brand strategy and marketing and Josh Powell has been named director of brand marketing.

O’Neal brings more than 15 years of sports gaming industry experience. She will oversee the creation and implementation of the brand and marketing strategies and will report to chief marketing officer Kyle Christensen. Previously, she managed some of the International Olympic Committee’s leading consumer-facing brands.

In the same team, Powell will work as director of brand marketing to design and execute sports betting campaigns. He will report to O’Neal. Powell began his career in the sports betting industry at Paddy Power. Most recently, he worked as director of social and digital at The Tenth Man, a start-up marketing agency.

Kyle Christensen, chief marketing officer at PointsBet USA, said: “In an industry that’s marked by outsized promos and ad blitzes, PointsBet is aiming to deviate away from this norm and leverage marketing tactics that work to enhance live sports for fans and bettors while maximizing on the current sports betting boom in the states.

“We’re thrilled to have Ansley and Josh onboard and tap into their expertise of the industry as we work to further cultivate our brand in the U.S. market.”

In April, PointsBet appointed Brett Jackman as its new vice president of strategy for Canada. He reports directly to PointsBet Canada chief executive Scott Vanderwel.

With 15 years of experience as a strategy and transformation leader, Jackman has advised North American businesses on growth strategy initiatives including new market and product launches.

PointsBet launches online casino in Pennsylvania

PointsBet has announced the launch of its online casino product in Pennsylvania after it secured approval from the Pennsylvania Gaming Control Board (PGCB). Its introduction of online casino follows its launch of sports betting product launch in the state in February. The operator completed a soft launch of its online sportsbook in the state and was fully operational in time for Super Bowl LVI on February 13.

See also: PointsBet adds live casino games platform in New Jersey