PointsBet launches in Louisiana
PointsBet has launched its mobile app and digital sports betting products in Louisiana via its partnership with Penn National Gaming (PNG).
US.- PointsBet’s online sportsbook is live in Louisiana after the operator secured approval from the Louisiana Gaming Control Board. It’s the 12th operational state for PointsBet’s sports betting product, which is already live in New Jersey, Iowa, Indiana, Illinois, Colorado, Michigan, West Virginia, Virginia, New York, Pennsylvania and Kansas.
PointsBet US CEO Johnny Aitken said: “The sports community of Louisiana, one that our very own brand ambassador Drew Brees is very familiar with, is unmatched with their devotion and passion for their local teams, the New Orleans Saints of the NFL, New Orleans Pelicans of the NBA and nationally recognized college football programs.”
He added: “We look forward to delivering Louisiana sports fans, from Bourbon Street to the Bayou, our fast, premium sports betting products.”
It’s the fourth state launch in a partnership with Penn National Gaming (PNG), which was announced in August 2019 and extended in March 2021 to include Pennsylvania and Mississippi.
This month, the online operator announced a partnership with Riverboat on the Potomac to open a new sportsbook in Maryland. Located in Colonia Beach, in the tri-state area of the District of Columbia, Maryland and Virginia (DMV), the gaming space is a woman-owned certified Minority Business Enterprise (MBE).
Louisiana sports betting handle from August
Louisiana’s sports betting handle was $112.1m in August, up 8.5 per cent from July ($101.3) but the second lowest monthly tally since the state opened its regulated online betting market in January. Online sports betting revenue reached $7.3m, down 62 per cent from $19.2m in July.
At retail, players spent $16.2m, 6.7 per cent higher than in July and the first month-on-month growth since May. Retail revenue reached $2.2m, up 37.5 per cent from $1.6m the previous month.
