The firm has signed a long-term partnership with the new curling team.
Canada.- PointsBet Canada has announced that it will continue to support curling in Canada, agreeing a long-term partnership with Curling Canada and the newly formed Team Bottcher. PointsBet Canada becomes the official Team Bottcher sports betting partner.
The world, national and Olympic champions Ben Hebert, Marc Kennedy, Brett Gallant, and Brendan Bottcher are part of the team.
PointsBet Canada CEO Scott Vanderwel said: “As one of the few locally based Canadian companies, we know how important it is for our industry to not only engage fans but grow grassroots participants. We are excited about our long-term partnership with Curling Canada and Team Bottcher as it will help us to continue our pursuit of growing the game of curling.”
Team Bottcher skip Brendan Bottcher said: “We’re thrilled to be partnering with PointsBet Canada. Having a world-class operator like PointsBet Canada on our team will not only help us in our pursuit of championships but also help us connect in innovative ways with our nation’s curling fans.”
In 2021, PointsBet Canada partnered with Canada’s national curling champions Team Kerri Einarson and Team Kevin Koe. It was named the official sports betting partner of Curling Canada in October.
PointsBet Canada gained an Ontario sportsbook licence in February. It recently partnered with the golf club operator ClubLink in a multi-year deal to become its official sports betting partner.
In March, PointsBet Canada signed a deal with the Ontario-based Canadian Football League (CFL) team the Ottawa Redblacks. The multi-year deal includes the rights to a PointsBet jersey patch on the team’s official uniform for the 2022 CFL season and naming rights to the TD Place PointsBet Sideline Club located on the field level.