PointsBet Canada partners with Canadian curling teams

The firm has signed a deal with Team Kerri Einarson and Team Kevin Koe.

Canada.- PointsBet Canada has partnered with Canada’s national curling champions Team Kerri Einarson and Team Kevin Koe.

After being named the official sports betting partner of Curling Canada in October, the operator has made an agreement with the two winter sports teams. Einarson and Koe are among the top teams in the world of professional curling. Team Einarson’s skip, Kerri Einarson, led her team to victory at the 2021 Scotties Tournament of Hearts.

The teams will work with PointsBet to promote the sport. The firm will also sponsor Curling Canada Season of Champions event for the 2022-23 season.

Scott Vanderwel, CEO of PointsBet Canada, said: “PointsBet Canada prides itself on excellence. This is why we are teaming up with two of our country’s top curling teams. We are uniquely Canadian and want to support athletes and teams that embody our love for the sport and the maple leaf.

“We are focused on continuing to build meaningful relationships with partners that Canadian sports fans know and trust. We see this as a critical part of introducing our brand and values to the market and building the consumer confidence necessary to create a level playing field in the responsible, licensed and regulated gaming market.”

Kerri Einarson, two-time women’s national champion, commented: “We are thrilled to be partnering with PointsBet Canada. PointsBet has an incredible passion for curling and will grow our sport across Canada.”

Kevin Koe, a two-time World champion, four-time Canadian champion, and skip of the Canadian men’s team at the 2018 Winter Olympics in Pyeongchang, added: “We are proud to have a world-class operator like PointsBet Canada on our team. Our sport is evolving and fans are interacting with us in new and exciting ways. PointsBet’s collaboration will take curling to the next level.”

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