Caesars to expand Formula 1 betting products
The deal includes Caesars Sportsbook and William Hill digital and retail platforms.
US.- Caesars Entertainment has signed a deal with ALT Sports Data to expand Formula 1 betting products on Caesars Sportsbook and William Hill’s digital and retail platforms. The deal covers proprietary Formula 1 models, pricing, and real-time data infrastructure for pre-race, in-race, and micro-market betting.
Eric Hession, president of Caesars Digital, said: “Formula 1 continues to captivate fans with its intensity, strategy, and constant innovation. By integrating ALT Sports Data’s advanced modelling and real-time official data, we’re able to elevate our Formula 1 offering and give customers a more dynamic way to experience every moment of the race weekend.”
Joe Dunnigan, CEO and founder of ALT Sports Data, commented: “Formula 1 is one of the most complex and data-rich environments in global sport, and that complexity creates an opportunity to completely redefine the betting experience. Our platform is designed to unlock that potential at scale, and partnering with Caesars allows us to bring a truly differentiated, always-on product to market that reflects the speed, strategy, and unpredictability of Formula 1.”
Recently, Formula 1 and FanDuel announced a deal designating the company as an Official Betting Operator. It’s the first time Formula 1 has partnered with a betting operator in the US.
