Delaware North rebrands gaming business to Ember Entertainment
The company is unifying its casinos, digital gaming and loyalty rewards programme under the new brand.
US.- Hospitality and entertainment company Delaware North has announced that it’s unifying its casinos, digital gaming and loyalty rewards programme under a new brand, Ember Entertainment. The company’s gaming business previously operated under the subsidiary name of Delaware North Gaming & Entertainment.
Delaware North’s online casino, which operated in West Virginia under the Betly brand, is now named Ember Casino. The new brand name debuted with a launch in New Jersey and will expand to other US states.
Ember Sportsbook replaces Betly for online sports betting in West Virginia and MVGBet in Ohio. In Arkansas, Delaware North has transitioned Betly to DraftKings via a market-access agreement through the company’s Southland Casino Hotel.
Meanwhile, Ember Jackpot Casino replaces the free-to-play social casino Lucky North Casino. It’s also now integrated with the company’s rewards programme, formerly Lucky North Rewards now Ember Rewards.
Jason Gregorec, president of Delaware North’s gaming business, going forward as Ember Entertainment, said: “Delaware North has created a cohesive identity for our gaming business that reflects modern consumer expectations and positions us for growth in a rapidly expanding category. The new omnichannel presence creates seamless customer engagement across all channels – physical, digital and experiential – connecting brick-and-mortar, digital gaming, sportsbook and rewards, as well as dining, lodging and retail at our gaming properties.”
Jill Eden, vice president of marketing for Ember Entertainment, commented: “Ember signifies hospitality to guests while being accessible – representing warmth, energy, potential and transformation. The idea of an ember sparking something larger naturally reflects the company’s vision of connecting physical casinos, digital gaming, rewards and entertainment experiences.”
