FanDuel becomes Formula 1 official betting operator
It’s the first time Formula 1 partners with a betting operator in the US.
US.- Formula 1 and FanDuel have announced a deal designating the company as an Official Betting Operator. It’s the first time Formula 1 has partnered with a betting operator in the US.
Odds from FanDuel’s sportsbook will be integrated into F1’s betting guide and betting editorial content across the Formula 1 website and app. FanDuel said it will add new ways to wager on the Formula 1 season later in the year. The brands will also collaborate on responsible gambling messages.
Karol Corcoran, managing director of FanDuel Sportsbook, said: “Being named an Official Betting Operator of Formula 1 marks an exciting step forward as we enhance our sportsbook product to deliver more interactive experiences for fans. Formula 1 generates an incredible amount of real-time data, and our platform is built to turn that into engaging betting opportunities for fans. This partnership will allow us to deliver even more immersive, data-driven experiences throughout the race weekend.”
Jonny Haworth, director of commercial partnerships, Formula 1, added: “We’re delighted to welcome FanDuel as our new Official Betting Operator in the United States and Canada – markets that continue to increase their love and engagement with Formula 1. As sports betting becomes an increasing component with how fans, especially in the US, interact with sport, it’s vital we have a strong and well-placed partner to deliver our strategy and fuel our momentum across the market. With tens of millions of fans across the country, FanDuel is yet another avenue that eligible fans can enjoy and experience the thrill of Formula 1.”
