Sportradar signs multi-year partnership with Tennis Australia

Sports data service provider Sportradar extends its partnership with Australian tennis.

Australia.- With the Australian Open in full swing, leading sports data services provider, Sportradar, has confirmed it has signed a wide-ranging multi-year partnership extension with Tennis Australia.

The deal allows Tennis Australia to leverage Sportradar’s audiovisual (AV) and data content, encoding technology, and Integrity Services to protect matches and to expand its presence across global audiences.

As part of the deal, Sportradar will continue to deliver its AV, data and Integrity Services for the Australian Open and the Grand Slam of the Asia Pacific, including the Main Draw, Qualifiers and Wild Card play-offs in Melbourne and Zhuhai, China, plus the ATP 250 Adelaide.

“The Australian Open is a hugely popular event across the world. Tennis Australia has a truly innovative and progressive approach to nurturing and advancing the interests of the game”, Sportradar’s Managing Director Sports Partnerships, David Lampitt, said in a statement.

“Our combination of cutting-edge technology together with our expertise across data, AV and Integrity Services will continue to support those aims. Our own mission in partnering with rights holders like Tennis Australia is clear – we have an ongoing and long-term commitment to safeguarding tennis, whilst delivering investment into premium content enabling the continued growth of the game across the world,” he added.

Sportradar will deliver the matches via its AV encoding services, providing high-definition streams for the Australian Open’s official website, app and social media channels as well as broadcast partners in multiple territories including Australia, New Zealand, India, the Sub-continent and the Americas.

The extension comes after a competitive tender process last year and now includes the provision of Sportradar’s Server Slide Ad Insertion (SSAI), a dynamic automated IP-based advertising insertion tool allowing Tennis Australia and its broadcasters to commercialize streams efficiently.

Sportradar will utilize its combination of technology and expertise to administer and analyze data from the games to provide entertaining content and statistics for its clients to increase engagement. At the same time, it will deploy its award-winning Integrity Fraud Detection Services (FDS) to protect all matches from betting-related integrity threats.