New Australasian report offers insights on the “new normal”

The report identified a greater focus on communication and loyalty.
The report identified a greater focus on communication and loyalty.

The report compiles the results of a survey of more than 500 gaming venues.

Australia.- Asia Gaming Brief, organisers of the ASEAN Gaming Summit, the Australasian Gaming Expo (AGE), and Forecast Australia have conducted a Australasia-wide survey, asking operators how they have handled the ever-evolving Covid-19 crisis.

More than 500 gaming venues across Australia and New Zealand were surveyed, with results opening up interesting lines of discussion.

The majority of venues surveyed expect it to be a year before a full recovery can be achieved, but said that lessons are being learned as to how to adjust business strategies to mitigate the impact.

Among the clear standouts is a greater focus on the communication and the importance of loyalty of both customers and staff.

For those interested to see how Australasian Gaming operators have been impacted by coronavirus lockdowns, and the strategies they have used to mitigate the effects, the results of the survey can be accessed via the www.asiagamingdata.com website in three different formats.

Infographic: key data points from the survey are presented in an easy to assimilate infographic covering things like the impact of Covid-19 on visitation levels and the most popular measures to ensure social distancing between EGMs. The infographic is priced at $50 + GST.

Market report: The full market report provides an analysis of the survey results, detailing important trends observed in the data. The Market Report integrates data from the questionnaire with other industry research from government and commercial sources to provide a comprehensive view of the current state of the industry. The full market report and infographic can be purchased for $999 + GST.

Interactive dashboard: The dashboard provides a deeper dive into the available data in a fully interactive format, allowing the user to tailor the information to suit the needs of their individual business and sort by region, venue type, metropolitan area and more. The interactive dashboard, full market report and infographic can be purchased together for $1,999 + GST.

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