Australia’s PlayUp bags New Jersey licence

The company recently announced its entrance to the US market with a Colorado licence and is now expanding its footprint.

Australia.- The Australian sports betting firm PlayUp is to expand its footprint in the US after gaining access to a gambling licence in the state of New Jersey.

To gain access to the market, PlayUp has signed a multi-year deal with FR Park Racing, LP (FRP), operator of the Freehold Racetrack. FRP is owned by Pennwood Racing, which in turn is owned by Greenwood Racing, Penn National Gaming and Parx Casino.

PlayUp already offers sports betting, horse racing and fantasy sports betting services in Australia, New Zealand and India.

In July, it confirmed its interest in entering the US market and it later announced its access to a licence in Colorado state.

New Jersey saw US$361m wagered on sports for the twelve months ending November 2020, up 28 per cent from the previous year.

Laila Mintas, PlayUp US CEO, stated “We are very excited about the partnership with two excellent brands, Parx Casino and Penn National. We are looking forward to establishing PlayUp as a strong and innovative sports betting brand in the US.

“We are working to launch in New Jersey in the first quarter of this year.”

Global CEO Daniel Simic said: “This is great news and another positive result for our business. We are building strong foundations of technology, systems and partnerships which will enable us to pursue our plans for rapid growth.”