GFA praises BetPawa’s innovative approach to football incentives
The operator’s LockeRoom Bonus has been instrumental in motivating players, boosting competitiveness and improving overall performance on the pitch.
Ghana.- The Ghana Football Association (GFA) has hailed BetPawa’s Locker Room Bonus (LRB) as a game changer that has positively influenced club football and the national team.
According to the GFA, the initiative is transforming the face of professional football and promoting player welfare in Ghana.
BetPawa debuted the LRB in the West African country in 2022 in partnership with the GFA. The program ensures footballers receive extra financial incentives beyond their standard match fees. The bonus is paid instantly to players’ mobile wallets right after a match win and before they leave the stadium.
Last year, BetPawa increased the match win bonus from GH¢150 (€12.78) to GH¢400 (€34.07). Since its launch, the initiative has been instrumental in driving player motivation, boosting competitiveness and improving overall performance on the pitch.
The Locker Room Bonus has undergone significant growth, expanding from one competition in 2022 to six in 2023, and now more than ten in football and basketball across countries such as Uganda, Kenya, Malawi and Tanzania.
In an interview earlier this year, Ntoudi Mouyelo, managing director of Mchezo, the parent company of BetPawa, underscored the significant positive change driven by the initiative. He said: “The idea behind the Locker Room Bonus is to recognise the effort and hard work of those making our lives shine when we watch games.”
