(Exclusive interview).- The second edition of ICE Africa is just a couple of weeks away, and TVBET’s CEO Peter Korpusenko talked to Focus Gaming News about the expectations for the event.
ICE Africa is positioning itself as the leading event of the African gambling industry, which is continuing to grow at a fast pace. This development was aided by the fact that last year was the first time that the iconic ICE brand was used outside the UK, attracting attendees from dozens of African nations.
2019 is the year in which ICE Africa makes its second appearance, and TVBET is once again ready to showcase its power at the event, taking place on October 2-3 in South Africa.
Peter Korpusenko, CEO of TVBET, talked with Focus Gaming News ahead of ICE Africa and shared his assessment of the local industry, as well as the company’s plans for the event.
The African continent is invested in mobile gaming, eSports and online gambling. As a Cyprus-based world live-games provider, what opportunities do you think an event like ICE Africa will bring to your company for the near future?
As a platform for communication, ICE Africa is a special place where the future of the gambling industry is created. The event where the biggest market driving companies might exchange their knowledge thus creating a new wealth. And it’s a great opportunity for us to share TVBET’s betting and gaming expertise of European markets and CIS.
We intend to introduce the potential of fast live-games for gambling and sports betting operators. The figures of our partners that integrated TVBET showed that 30% of the profits comes from live games. People in Africa are empowered to interact with the newest products in online gambling, which is why our company would like to give them that opportunity.
ICE Africa is a great opportunity for us to share TVBET’s betting and gaming expertise of European markets and CIS.
You’ve recently introduced a rebrand of your visual image to adapt to modern platforms and communication channels. Will the public be able to enjoy this new image at ICE Africa? What can we expect from TVBET at this year’s event?
New visual identity has already been actively integrated into the company’s communication. We will be delighted to present the results of our work for the audience at the upcoming event. Also, we’re working on the creation of a new website now.
For all ICE Africa participants this year, TVBET has prepared new metrics of growth through fast live games integration based on realistic data. In addition, we’d like to present our new promotional features for partners that can be implemented along with the integration immediately.
How do you assess the current situation of the gambling industry in Africa? How do you think TVBET is positioned to insert itself in emerging markets?
The African gambling market was still largely untapped. Taking technology development into account, many of the world’s companies realise its high attractiveness. Some directions remain uncovered, that’s why the industry expects a serious surge of investment in the coming years. Indeed, this is already happening.
Taking technology development into account, many of the world’s companies realise the African gambling market’s high attractiveness.
TVBET is positioning itself as a world provider of live-games supporting partners’ growth. Players receive top-shelf content and a new gaming experience, while the gaming operator gains bets increase. It’s a “win-win” collaboration for all parties.
Do you think Africa has the potential to be a leading market in the next few years? What role does TVBET want to play in that development?
It’s no secret that the African gaming market could get a strong growth dynamics in the next few years. With the necessary conditions created, Africa has a decent chance to get close to the leading markets. As a live-games provider, our company is interested in it. We believe our expertise will contribute to the overall result.
How does an event like ICE Africa boost your overall operations? What can we expect from TVBET in the last quarter of the year?
We are confident that TVBET’s participation in ICE Africa will allow us to brand ourselves as a reliable provider offering best the conditions in the market. We wish to display the message of our live-games integration to potential partners by using analytics, knowledge, and other evidence base.
With the necessary conditions created, Africa has a decent chance to get close to the leading markets.
In regards to the immediate future, our team is actively working on the introduction of marketing support service for partners. We’ve already launched this activity for a couple of clients in test mode, and the first results are quite impressive. So, in average thanks to the TVBET marketing promotion the number of bets is increased by 56% a month. Our company offers jackpots, free spins, promo codes on our games. In doing so, our partners won’t have to worry about the promotional part — we’ll do it ourselves.