Superbet’s Sacha Dragic to become sole CEO
The Romanian gambling operator has announced a series of leadership changes as it aims to grow its footprint.
Romania.- Superbet has announced a change in its leadership structure for 2026 as it aims to strengthen its commercial footprint across both emerging and established markets. From January 1, the Romanian gambling operator’s founder Sacha Dragic will be the sole chief executive officer. Current Co-CEO Jimmy Maymann will step back from operational duties but will serve on the board as a corporate advisor.
Meanwhile Albert Simsensohn, currently chief operating officer, will become deputy CEO. He will oversee strategic alignment and the execution of Superbet’s global expansion plans. Eamonn O’Loughlin, presently chief commercial officer for international markets, will take on the role of Group COO. His responsibilities will broaden to include oversight of customer operations and partnerships, while he continues to manage commercial activities outside Central and Eastern Europe.
The leadership change follows a pivotal year for Superbet in 2025. Dragic returned to the company as joint CEO at the end of last year. Since then, the company has secured a €1.3bn refinancing agreement with its consortium of investors, with support from Blackstone and several HPS Investment Partners-managed funds. It plans to use the funds to invest in its entry into Brazil and new technology, while M&A activity is also on the table.
Dragic said: “I want to recognise Jimmy Maymann, whose leadership and partnership have shaped much of our progress to date. Over the past couple of years, we have achieved remarkable results, advancing our product and technology capabilities, strengthening our position in key markets, and building a culture of financial discipline and accountability.
“This planned evolution of our leadership team marks a natural step in our growth journey. It reflects the maturity of our organisation and our ambition to push forward, positioning Superbet for the next phase of sustainable global expansion.”
Maymann said: “When Sacha first asked me to join the Board three years ago, our ambition was made clear: to transform Superbet into a global challenger built on a world-class product and technology platform.
“It was necessary to accelerate that change from within, and I took the lead on that chapter of transformation. It’s been a privilege to work with Sacha and the whole Superbet team, and I’ll continue to do so as an advisor and board member. This is a great company with huge potential ahead, and I look forward to helping see it materialise.”
Dragic founded Superbet in 2008 and led it as CEO until 2019. Prior to Superbet, Sacha was the executive VP for International at Mozzart Sports Bets, running operations in Romania, Macedonia and Kosovo. Sacha is also an active investor through Mozaik Investments (private equity), D Craig Holding (real estate, finance and other classic business lines) and D Moonshots (early-stage startup direct investments and LP in other VC).
