RSI and Entain join AGA responsible wagering campaign
The companies participated in Responsible Gaming Education Week.
US.- As part of Responsible Gaming Education Week, Rush Street Interactive (RSI) and Entain have partnered with American Gaming Association’s (AGA) “Have A Game Plan. Bet Responsibly” campaign.
The campaign focuses on the principles of responsible sports betting: setting a budget and sticking to it, keeping betting social, knowing the odds, and playing with trusted, regulated operators.
RSI will integrate campaign content into its consumer marketing, employee training, and responsible gaming strategy.
Tammi Barlow, newly appointed director of corporate social responsibility, said: “Through this partnership with AGA, we will continue to provide our players with new, user-friendly tools and resources to wager responsibly, while ensuring our employees are positioned to provide the best possible customer service and care.”
Meanwhile, the campaign will feature on Entain’s Gamble Responsibly America app, which aims to educate sports fans on responsible sports betting.
Martin Lycka, Entain senior vice president for American regulatory affairs and responsible gambling, and trustee of the Entain Foundation US said: “Our Responsible Gambling programs and AGA’s initiatives, including Have a Game Plan, are completely aligned.
“The more we can repeat the message of responsible gambling across multiple channels—like the Gamble Responsibly America app and Have A Game Plan—the better our customers’ experience will be.”
Casey Clark, AGA Senior Vice President, added: “As legal sports betting increases in popularity and availability, the success of the industry relies heavily on educating players about responsible gaming.”
See also: New York Jets joins AGA responsible wagering campaign