Razvan Glodea, Greentube: “2026 will be about making our games available to even more players across South Africa”

Razvan Glodea, Sales and Key Account Manager for Africa at Greentube, spoke with Focus Gaming News about the company’s South African growth, the impact of its Mynt technology stack, and leveraging Novomatic’s land-based heritage to drive 2026 expansion.

Exclusive interview.- Following a landmark year of rapid expansion in South Africa, Greentube is consolidating its position as one of the most recognisable digital content suppliers in the market, leveraging the retail legacy of Novomatic to accelerate online adoption.

In this exclusive interview with Focus Gaming News, sales and key account manager for Africa, Razvan Glodea, reflects on the company’s rollout with major operators, the performance of its Mynt technology stack under high-traffic conditions, and the strategic value of bringing land-based favourites such as Book of Ra and Lucky Lady’s Charm into regulated online environments.

The conversation also examines the growing demand for omni-channel player journeys in South Africa, the operational realities of infrastructure and localisation, and how Greentube plans to deepen engagement through promotional mechanics, hybrid wallet initiatives and expanded partnerships as it enters its next phase of market growth.

2025 has been a breakout year for Greentube in South Africa, with major partnerships like Goldrush, Supabets, and Hollywoodbets coming in quick succession. Looking back at the last 12 months, how would you describe Greentube’s current trajectory in the market compared to your initial entry goals?

2025 has been an important year for Greentube in South Africa. Our main focus was to understand the local market and to go live with strong and trusted partners. We are very happy with the progress so far, especially seeing strong interest from players who already know and enjoy Novomatic’s land-based games, as well as from a growing group of online Greentube players. Looking ahead, 2026 will be about expanding our presence in the market, working with more operators, and making our games available to even more players across South Africa.

Infrastructure can be a challenge in South Africa, particularly regarding connectivity and latency. You’ve launched in the region using the Greentube Mynt stack; can you explain how this specific technology has improved the player experience for South African users and helped operators manage fluctuating traffic?

South Africa is a large and very active market, and the level of traffic exceeded our initial expectations. The Greentube Mynt platform allows us to manage this traffic efficiently and adapt quickly when demand increases. As with any new market, the early phase helped us understand where improvements were needed. This gives us a strong base to continue expanding while offering a smooth player experience.

“South Africa is a large and very active market, and the level of traffic exceeded our initial expectations.”

Razvan Glodea, sales and key account manager for Africa at Greentube.

Novomatic has a deep-rooted history in South Africa’s land-based sector. How has that retail heritage—specifically the popularity of titles like Book of Ra and Lucky Lady’s Charm in physical casinos—influenced your online strategy and player acquisition efforts in the country?

Novomatic has a long and strong presence in South Africa’s land-based market, and this has helped us a lot with our online launch. Well-known titles such as Book of Ra, Lucky Lady’s Charm and Sizzling Hot already have strong recognition among local players. Because of this, introducing our games online felt very natural. We initially focused on classic Novomatic titles, and as the market develops, our strategy is gradually expanding towards Greentube classics and new Greentube Mynt exclusive games.

You’ve emphasised a ‘tackling the market from both sides’ approach (online and land-based). With many South African operators looking for a seamless hybrid model, how is Greentube facilitating this ‘single-wallet’ or omni-channel experience for your local partners?

Many South African operators are active both online and in land-based environments, and we see a lot of value in connecting these two areas. This is something we are actively working on together with our partners. In fact, we are currently preparing our first omnichannel promotion in South Africa in collaboration with a major operator that is well known both online and land-based. We are very excited about this next step and will be sharing more details very soon.

“Many South African operators are active both online and in land-based environments, and we see a lot of value in connecting these two areas.”

Razvan Glodea, sales and key account manager for Africa at Greentube.

With several major operators now live with Greentube content, what is the ‘next frontier’ for you in South Africa? Are there specific untapped verticals—such as social casino or specialised retention tools—that you believe will define the next phase of your growth here?

Now that several major operators are live, our focus is on strengthening these partnerships and making the most of the tools we already offer. Free spins are currently being rolled out across our operator base, and we are already seeing very positive results in terms of engagement and retention.

In the near future, our priority is to continue improving performance and bringing high-quality content to the market. From there, we will explore further opportunities step by step, always based on player demand and operator needs.