PlayUp to offer igaming products in Indiana

The online betting and technology provider will launch its portfolio to the state via a deal with Caesars Entertainment.

US.- Online betting and technology provider PlayUp is set to offer its igaming products in Indiana via a market access deal with Caesars Entertainment. The provider will offer its portfolio to the state, subject to regulatory approval.

Currently, the firm operates in New Jersey, Pennsylvania, Iowa, and Indiana. As part of its expansion, PlayUp has also became the first sports gaming partner of Panther City Lacrosse Club in Texas. The provider established itself as a Panther City founding partner, and fantasy sport and esports partner.

PlayUp U.S. chairman, Dennis Drazin, said: “We’ve proven we can gain market share in the ultra-competitive sports betting landscape in New Jersey. Once regulated, we will be ready to bring PlayUp to the igaming market in Indiana which we recognize as a monumental growth opportunity for our business.”

In November, PlayUp announced it had secured access for the Pennsylvania igaming market through an agreement with the Caesars Entertainment property Harrah’s Philadelphia Casino and Racetrack. Its arrangement in Pennsylvania is only for online casino operations.

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