PlayUp becomes first sports gaming partner for Panther City Lacrosse Club

The online betting and technology provider has signed a deal with the Texan lacrosse team.

US.- Online betting and technology provider PlayUp has become the first sports gaming partner of Panther City Lacrosse Club. PlayUp will establish itself as a Panther City founding partner, and fantasy sport and esports partner.

The agreement is PlayUp’s first Texas-based sponsorship. Should sports betting be legalised in the state, the provider could gain market access subject to Panther City Lacrosse Club receiving a sports betting licence and pending requisite regulatory approvals.

The partnership includes logo placement on the Panther City jersey, branding opportunities on the media banner backdrop, and team commercial presence during locally broadcast games. Also, in-stadium branding will be included at regular season and post-season home games. 

Founded in 2020, the Texas franchise made its debut in the 2021-22 season. It plays at Fort Worth’s Dickies Arena and competes in the National Lacrosse League (NLL).

PlayUp USA chair, Dennis Drazin, commented: “Texas is an evolving state in terms of sports betting and should legalisation occur, we want to ensure we are positioned to maximise that opportunity.

“We are excited by this partnership with Panther City as it gives PlayUp a great opportunity to grow our brand and connect directly with fans throughout the state.”

Greg Bibb, Panther City president and CEO, added: “We are thrilled to welcome PlayUp as a Partner of Panther City Lacrosse Club. We look forward to introducing our fans to the PlayUp brand and we are proud to wear the PlayUp name on our game jersey.”

See also: PlayUp in deal with Caesars to access Pennsylvania