PlayUp in deal with Caesars to access Pennsylvania
The online betting provider has signed an agreement with the Caesars Entertainment property, Harrah’s Philadelphia Casino and Racetrack.
US.- Online betting and technology provider PlayUp has announced it has secured access for the Pennsylvania igaming market through an agreement with the Caesars Entertainment property Harrah’s Philadelphia Casino and Racetrack.
PlayUp already has sports betting sites in operation in Colorado and New Jersey. Its arrangement in Pennsylvania is only for online casino operations.
PlayUp CEO Dr Laila Mintas said: “It’s no secret that the sports betting sector is ultra-competitive in the US. The way we look to cut through the noise is to offer unparalleled customer service and experiences for our VIPs, and provide our patrons gaming and entertainment options beyond just sports betting.
“Igaming and other services are central to our roadmap of including a wide breadth and depth of options in our product portfolio.”
In October, PlayUp secured market access for igaming in Iowa. The firm partnered with Wild Rose Entertainment.
Earlier that month, the firm announced that it had gained market access for sports betting in Iowa and Indiana along with igaming in New Jersey. PlayUp has started the regulatory process to gain sports betting licence in Iowa and will start the same process for gaming.
See also: Pennsylvania pulls in $415.6m in gaming revenue in September
