PlayUp secures market access for igaming in Iowa

The firm has partnered with Wild Rose Entertainment, adding a second igaming jurisdiction.

US.- Online betting and technology provider PlayUp has secured market access for igaming in Iowa. The firm has partnered with Wild Rose Entertainment.

Earlier in October, the firm announced that it had gained market access for sports betting in Iowa and Indiana along with igaming in New Jersey. PlayUp has started the regulatory process to gain sports betting licence in Iowa and will start the same process for gaming.

PlayUp USA CEO Laila Mintas said: “At our core, we are a daily fantasy sports operator. We are proud of these roots and that we are Australia’s number one DFS operator and offer some of the world’s largest DFS prizes.

“We also view a diverse product portfolio as key to our long-term growth and stability. Igaming is central in that diversification and we are aggressively getting market access in all states that are offering it, or will be offering it in the future.”

Tom Timmons, president and COO of Wild Rose Entertainment, said: “The gaming market and consumer demands are always changing. We are proud to have a great partner like PlayUp in our corner to maximize our potential with igaming should it come to Iowa.”

See also: Iowa Gaming Association supports online gambling expansion