The group has launched in the state as a certified online sports betting operator.
US.- The New Jersey Division of Gaming Enforcement has granted Las Vegas-based PlayUp a operational licence as an online sports betting operator.
Laila Mintas, PlayUp USA CEO, said: “This is a huge milestone for our business. New Jersey doesn’t just represent the largest market in terms of revenue for any operator, but it also is an indicator showing the market.
“Both consumers and investors that we have, have cleared the most stringent regulatory standards in the world. We have aggressive growth plans for our jurisdictional footprint in 2022, and going into other states with New Jersey approval in our back pocket is a positive sign for other regulators.
“PlayUp is already working on adding an iGaming product offering in New Jersey and hopes to have regulatory approval in the future.”
In February, the group announced a partnership with the New Jersey Devils. PlayUp USA is now using Chalkline’s Free-to-Play games to engage New Jersey Devils fans.