Ruairi Boyle joins Inside The Pocket from Playtech.
UK.- Inside The Pocket (ITP) has named Ruairi Boyle as its new chief commercial officer. He joins the company from Playtech, where he served as commercial director for seven years.
ITP is aiming to expand its free-to-play (F2P) aggregation platform’s presence and influence. Boyle will manage existing customers and seeks to expand in international markets.
Existing customer partners include Low6, Thunderbite, PunditLeague and BOA Gaming, whilst Boyle will also look to secure the expansion of Inside The Pocket’s dedicated F2P skill set into international territories.
ITP founder and CEO Hussain Naqi said: “We were naturally delighted Ruairi joined the ITP team ahead of ICE London and I’m pleased to say we’ve hit the ground running ever since. His experience and Rolodex of contacts in sales and business development are second to none.
“I have no doubt he’ll be a true asset to both ITP and all our progressive book of clients as we bid to broaden our global footprint. Consequently, it’s a timely moment for new partners to discover how a single integration with ITP can open up the entire free-to-play marketplace.”
Playtech praised Boyle for having “diligently built the brand’s reputation in global gaming markets” and for his “eye for strategy and new sales” in both digital and land-based international markets. Boyle previously held roles at Ladbrokes, Genting and BoyleSports.
Boyle said: “I’ve always based my business relationships on the ability to add value. Working with Hussain at ITP, I’ve already been hugely impressed by the technical excellence of the games assembled, while we are currently benefiting from massive momentum across the industry from data provider to sportsbooks, to platforms and to operators.
“ICE London provided early consolidation of that fact. I’m absolutely thrilled with our pipeline, alongside our combined contacts in the sports and sports betting space. ITPs are trusted, respected and on a tear. I can’t back a stronger story than that.”
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