Dario Jurčić, Digitain: “We see strong opportunities across all parts of Europe, but the dynamics differ by region”

Ahead of iGB L!VE 2026, Digitain CCO for Europe and Africa outlines the company’s commercial priorities across Europe and Africa, with a focus on regulated growth, localisation and omnichannel expansion. He also explores product evolution, partner feedback, and key industry trends shaping the second half of 2026.

Exclusive interview.- With iGB L!VE 2026 approaching, Digitain is preparing to showcase its latest developments at one of the industry’s key European events. The company arrives with a strengthened position in regulated markets, including established hubs across Malta, Romania and the UK, and a clear focus on expanding its footprint in both Europe and Africa.

In this exclusive interview with Focus Gaming News, chief commercial officer for Europe and Africa Dario Jurčić discusses his priorities following his appointment, including regional growth strategies, the importance of localisation, and the role of partner feedback in shaping Digitain’s product ecosystem. He also explains how the company is positioning its Sportsbook, Centrivo platform and omnichannel solutions to meet evolving operator needs across regulated markets.

Congratulations on your appointment as Chief Commercial Officer for Europe and Africa. What will be your key priorities for the year ahead, and how do you plan to approach iGB L!VE?

Thank you! I am truly proud to join Digitain at such an important stage of its growth journey and to take on the role of chief commercial officer for Europe and Africa. My main focus will be on strengthening Digitain’s commercial strategy across Europe’s regulated markets while also accelerating growth across Africa. These are two very important regions for us, each with different dynamics, but both offering significant long-term opportunities. In Europe, we already have a strong foundation to build on, which is supported by our established hubs in Malta, Romania, and the UK, as well as another planned expansion into Central Europe soon.

At the same time, Africa represents a very important growth region, and we see strong potential there now. The focus will be on building strong local partnerships and ensuring our solutions are adapted to the specific needs of each market.

More broadly, my role is about aligning commercial execution across regions, strengthening partnerships, and ensuring we continue to deliver real value to our partners through best-in-class technology.

With your appointment coming just before a major industry event, what are Digitain’s main objectives at iGB L!VE, and what are you most looking forward to presenting?

Our main objective at iGB L!VE is to show how our entire ecosystem continues to empower operators to scale efficiently in highly competitive regulated markets. We are focused on showing how our technology combines flexibility, localisation and performance to support sustainable growth.

We will be demonstrating the continued evolution of our Sportsbook, Centrivo iGaming Platform, engagement tools, and omnichannel capabilities, with a strong emphasis on personalisation, automation and operational efficiency. A key focus will also be on how our solutions help operators increase player engagement and lifetime value across both digital and retail environments.

Which European markets currently offer the greatest growth opportunities, and what are operators looking for?

Overall, we see strong opportunities across all parts of Europe, but the dynamics differ by region. Western Europe and the UK remain one of the most advanced and competitive markets. Operators here are highly focused on compliance, product quality, and innovation. The UK, in particular, is very crucial for us, especially following the strengthening of our position with the UKGC betting licence and sportsbook and platform certification in February 2026.

Central and Eastern Europe also continue to offer significant growth potential. Markets such as Romania are especially important for us, as we already have a strong local presence with our office and valuable partnerships in place. These regions are evolving quickly, with increasing regulation and growing demand for reliable, flexible technology partners that can support long-term expansion.

Overall, Digitain is already very strong across Europe, with established hubs in key locations such as Malta, Romania, and the UK. At the same time, our ambition is to further strengthen this position and continue expanding our footprint across regulated markets, with the clear goal of becoming the dominant technology partners in the region.

“Digitain is already very strong across Europe, with established hubs in key locations such as Malta, Romania, and the UK.”

Dario Jurčić, Digitain chief commercial officer for Europe and Africa.

How important is localisation in Digitain’s product strategy, and what differences do you see between regions?

Localisation is a core pillar of Digitain’s product strategy. As markets mature and regulation becomes more complex, a one-size-fits-all approach is no longer effective.

Western European operators typically prioritise advanced personalisation, strong compliance frameworks and sophisticated engagement tools. Central and Eastern European markets often place greater emphasis on flexibility, speed to market and adaptability, while still requiring high levels of regulatory alignment. Our role is to ensure the Centrivo iGaming Platforms and Sportsbook solutions can be tailored to each market while maintaining consistency, performance and compliance across all jurisdictions.

“Localisation is a core pillar of Digitain’s product strategy. As markets mature and regulation becomes more complex, a one-size-fits-all approach is no longer effective.”

Dario Jurčić, Digitain chief commercial officer for Europe and Africa.

How is partner feedback influencing your Sportsbook, Centrivo Platform and payments ecosystem?

Partner feedback plays a central role in shaping our product roadmap. We work closely with operators across regulated markets, as every partnership provides valuable insights that help us continuously improve and enhance our offering.

For Sportsbook, this means improving trading flexibility, engagement features and in-play experiences. The Centrivo Platform, it focuses on usability, modularity and operational efficiency. In payments, the emphasis is on localisation, speed and seamless integration across different jurisdictions. This continuous feedback loop ensures that our solutions remain aligned with real market needs rather than theoretical requirements.

“Partner feedback plays a central role in shaping our product roadmap.”

Dario Jurčić, Digitain chief commercial officer for Europe and Africa.

What has been the response to your Self-Service Betting Terminal software, and how do you see retail and digital converging?

The response to our Self-Service Betting Terminal solution has been very positive, particularly in markets where retail remains a key channel for player acquisition and engagement. Operators value the ability to extend their digital ecosystem into physical locations in a seamless and controlled way.

We see retail and digital continuing to converge over the next few years, with omnichannel experiences becoming the standard. Players expect consistency across all touchpoints, whether online or in retail environments, and operators increasingly require unified systems to manage both. I believe Digitain’s Self-Service Betting Terminal is an important part of this evolution, bridging the gap between physical and digital engagement.

What trends will define the industry in the second half of 2026, and how is Digitain positioning itself?

In the second half of 2026, we expect several key trends to continue shaping the industry: deeper personalisation, increased use of AI and automation, stronger regulatory scrutiny, and growing demand for retention-driven business models. Operators will increasingly focus on long-term player value rather than short-term acquisition, which will require more sophisticated engagement tools and data-driven decision-making.

Digitain is continuously strengthening its position as a true one-stop shop, providing operators with a comprehensive ecosystem that brings together Sportsbook, platform solutions, a payment gateway, virtual sports and a broad portfolio of additional products and services under one roof. By reducing the complexity of managing multiple vendors, we enable operators to focus on growing their business. Our goal is to provide operators with the tools they need to adapt quickly, remain compliant and build sustainable growth in an increasingly competitive igaming industry.