Hard Rock interested in Las Vegas Strip property

Jim Allen said that Hard Rock International might be interested in acquiring a property in the Las Vegas Strip.

US.- A Hard Rock-branded facility could be coming to the Las Vegas Strip. Jim Allen, chairman of Hard Rock International, said that the company would be interested in acquiring a hotel there. The current Hard Rock facility will turn into the Virgin Hotel Las Vegas in 2020.

Jim Allen told Bloomberg that the company would be interested in having a Hard Rock branded facility in the Strip. Brendan Bussmann, a partner at Global Market Advisors, explained that this shows the power that Las Vegas has as one of the centres of the gaming universe. “It shows that you are a full-fledged operator in the gaming space,” he said, according to Las Vegas Review-Journal.

Allen said that the Strip is one of the possibilities that Hard Rock is considering for a new location. He believes that a Las Vegas asset would be a great opportunity for the brand. He added that Planet Hollywood is very interesting and that Bally’s is one of the possibilities as it is located in a privileged corner on the Strip.

While the Hard Rock facility in the Strip will turn into the Virgin Hotel Las Vegas in 2020, next year would be a good chance for Hard Rock to expand. Eldorado Resorts is likely to sell one of its Strip assets next year after it completes the US$17.3 billion acquisition of Caesars Entertainment Corp. It is believed that Planet Hollywood and Bally’s will be on the market next year.