Brazilian football league partners bookmakers

Bookmakers had already signed with most teams in the Brazilian football league, Brasileirao.

Brazil.- The Brazilian football league, known as Brasileirão, is building strength for the next tournaments with partnerships with bookmakers. As reported by local media, half the league’s teams had already signed agreements with betting operators. As they wait for regulations to be enforced, bookmakers are already sponsoring Brazilian football. 

The last to join was Flamengo, which announced an agreement with on Monday. In addition, Atlético Mineiro, Bahia, Botafogo, Corinthians, Cruzeiro, Fortaleza, Fluminense, Santos and Vasco already have contracts with bookmakers. All of them signed this year.

After regulations are enforced, betting sites will become the main football sponsors. Likewise, they expect brands to show as main shirt sponsors of Brazilian clubs, as already happens in the Premier League.

Sports betting in Brazil

The gaming industry has huge potential in the Brazilian market, but is heavily restricted and – mostly – it operates illegally. However, lawmakers continue to move towards legalising sports betting in the country.

The Senate has voted in favour of the MP 846, which had been signed by outgoing President Michel Temer in December. The lower chamber had done the same a few hours earlier, which means Brazil sports betting may soon launch. However, it still needs the signature of current President Jair Bolsonaro.

The bill

PM 846/2018 sets the redistribution of the national lottery’s income, which is operated by Ministry of Finance-controlled Caixa Econômica Federal and is set to be privatised in the future.

PM 846/2018 comes from joint efforts by former Ministries of Culture and Sports, local media explained.

The PM would set a minimum 80% on land-based operators’ betting handle to be paid to customers, with a 14% cap on their gross revenue and the other 6% going to government programs. In the case of online operators, the minimum to be paid to customers would be 89%, while revenue’s maximum limit would be set at 8% and the government would get the other 3%.

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