Bragg Gaming Group appoints new CEO

Richard Carter will assume the CEO role at Bragg in May.
Richard Carter will assume the CEO role at Bragg in May.

Richard Carter will see Bragg Gaming Group through its expansion into the North American igaming market.

US.- Bragg Gaming Group has appointed the chair of its board, Richard Carter, as its new chief executive effective from May.

Carter will replace Adam Arviv, who became interim CEO in September to address the “underperformance” of the company’s share price.

Since the business has now returned to a positive cashflow and is debt-free, Arviv is handing over the CEO role to Carter.

Arviv said in a statement: “We’ve made significant progress in our strategic goals over the past months, and Richard is the ideal person to advance our plans – expanding our current market overseas and aggressively moving into the U.S. market.

“Richard is a recognized authority in the online sports and casino betting industry, with a proven record helping launch SBTech in the U.S. market, before the successful sale of the company to DraftKings.

“We’re working together to make the necessary adjustments as we transform Bragg into a major player.”

Arviv brought Carter in as a chairman of the company’s board. Carter previously served as CEO of interactive sports betting solutions and services provider SB Tech for five years.

Carter said in a statement: “I’m excited to lead Bragg on our mission to become a significant force in the B2B gaming space. 2020 was a very successful year for the company and we are well-positioned to maintain this momentum into 2021 and beyond.

“We will continue to grow and broaden the business in our core European markets, while at the same time starting to accelerate our investment and focus on the fast-growing North American iGaming market.”

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