Better Collective to launch in Massachusetts

Better Collective brands will go live in the US state of Massachusetts.
Better Collective brands will go live in the US state of Massachusetts.

Massachusetts’ online sports betting market is set to open on March 10.

US.- Better Collective is set to launch its sports media brands in the US state of Massachusetts. The state online sports betting market will open on March 10.

Better Collective said it is excited to enter the state and has a mutual commitment it shares with the Massachusetts Gaming Committee (MGC) to ensure safer gaming, player education, and consumer protection.

A statement from Better Collective read: “Better Collective welcomes the decision by the MGC to waive its prior prohibition and provisionally allow for third parties to be compensated on a CPA or revenue sharing basis.

“Further, Better Collective applauds MGC for its recognition of the important role that performance-based marketing media plays in the regulated sports wagering ecosystem.”

Marc Pedersen, CEO of Better Collective US, commented: “We are pleased to learn about the decision of the MGC to provisionally allow CPA and revenue share in Massachusetts. For us as a group, we are excited to be able to help guide and educate the large sports fan base in Massachusetts into their first online sports betting experiences.

“The state has a very successful sports history, and we are confident the future with sports betting will be equally as successful.”

The Massachusetts Gaming Commission has approved nine temporary Category 3 sports betting licences. The operators are BallyBet, Barstool Sportsbook (Penn Sports Interactive), BetMGM, Betr, Caesars Sportsbook, DraftKings, Fanatics, FanDuel and WynnBET. BallyBet and Fanatics have informed the MGC that they will not launch until May. Another Category 3 applicant, Pointsbet, has withdrawn its application.

MGC reports on Massachusetts’ January casino and sports wagering revenue

The Massachusetts Gaming Commission has reported that Plainridge Park Casino, MGM Springfield and Encore Boston Harbor generated $96.9 in gross gaming revenue (GGR) in January. Encore reported GGR of $61.8m, MGM Springfield $22.8m and Plainridge Park $12.1m.

The casinos launched sports wagering on January 31, 2023. Approximately $65,706 in gross sports wagering revenue (GSWR) was generated at MGM and PPC in the first day of operations. EBH reported a loss of $75,230. Online sports betting is expected to launch on March 10.

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